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Patrik R.PR

Patrik R.

Go-to-Market Spain | 15+ Years | Tech • SaaS • B2B

€650/day
1 project
Madrid, ES
15+ years

Average response time: 2 hours

About Patrik

👉 Do you want to expand your business in Spain but don't know where to start?

With 15+ years in Spain — including founding my own company here — I help foreign companies successfully establish and grow in the Spanish market.

📌 Why trust me?

🎓 STRONG FOUNDATION
MBA from ESADE, one of Europe's top business schools

🏗️ BUILT IN SPAIN
Founded and scaled Kinidum (Food Delivery startup in Madrid).
I know what it takes to create a business here — not just theory.

🌍 PROVEN TRACK RECORD
- Helped Adsearch (French recruitment firm, 200+ employees) launch their Madrid subsidiary
- Currently supporting Wimbee (French digital transformation consultancy) strengthen their Spanish presence
- 15+ years managing business development across Tech and B2B Services

🤝 LOCAL EXPERTISE
Deep knowledge of the Spanish market, extensive network of qualified partners, and understanding of cultural nuances that make or break market entry.

🚀 My approach: The 5A Method
1️⃣ Awareness → Market diagnosis
2️⃣ Assessment → Strategic adaptation
3️⃣ Alignment → Legal setup & operations
4️⃣ Alliances → Local partnerships
5️⃣ Acceleration → Launch & growth

✅ Turnkey service: From business creation to commercial development
✅ Personalized support: I'm your dedicated contact at every stage
✅ Results-oriented: Based on real experience building and scaling in Spain

🎯 Who I work with:
Companies in Tech, SaaS, and B2B Services (consulting, recruitment, professional services) looking to enter or scale in Spain.

Size matters less than project quality and good chemistry with leadership.

💙 My values:
Trust, transparency, commitment, and authenticity guide every project.

📍 Based in Madrid | Available for on-site or remote missions
🌐 Fluent: French, English, Spanish

Let's talk - Ready to explore Spain?
Book a call: 📧 Email:
LinkedIn:
  • French

    Native or bilingual

  • Spanish

    Fluent

  • English

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • NeoRetos
    Business Development Consultant | Founder-Operator of NeoRetos
    CONSULTING AND AUDITS
    November 2023 - Today (2 years and 7 months)
    Madrid, Spain
    NeoRetos specializes in customized Go-to-Market strategies for foreign companies looking to conquer the dynamic Spanish market.

    🎯 CURRENT MISSIONS:

    Supporting Wimbee, a French consulting firm specialized in digital transformation and data strategy, in strengthening its commercial presence in the Spanish market.

    Objective: To structure and deploy a B2B business development strategy aligned with Wimbee's consulting and IT expertise, in close collaboration with the already established Spanish team.

    📊 RECENT SUCCESS:

    Helped Adsearch (French recruitment firm, 200+ employees) successfully launch their Madrid subsidiary:
    ✅ Subsidiary creation & legal setup
    ✅ High-caliber local team recruitment
    ✅ Strategic partnerships with key Spanish players
    ✅ First revenue generated within 6 months

    🔧 SERVICES PROVIDED:

    - Market entry strategy & competitive positioning
    - Go-to-Market design using the 5A Method (Awareness → Assessment → Alignment → Alliances → Acceleration)
    - Local partner identification & negotiation
    - Sales playbook creation for Spanish market
    - Commercial team recruitment & training
    - Regulatory & legal navigation

    💡 WHY CLIENTS CHOOSE NEORETOS:

    → Founder experience: Built and scaled Kinidum (Food Delivery) in Madrid
    → Corporate track record: Ex-Walmeric (Globant Group) - opened USA market
    → Deep local network: 500+ contacts in Spain's tech ecosystem
    → Cultural bridge: Multilingual (FR/EN/ES) with 15+ years in Spain
    → Proven methodology: The 5A Method from Awareness to Acceleration

    🎁 TYPICAL ENGAGEMENT RESULTS:

    - First client meetings: 2-4 weeks
    - Legal entity setup: 4-8 weeks
    - First signed contract: 2-4 months
    - Revenue traction: 6-12 months

    Target clients: Tech, SaaS, and B2B Services companies (consulting, recruitment, professional services) looking to enter or scale in Spain.
    Dirección de proyecto Recruiting
  • Walmeric
    International Business Development
    SOFTWARE PUBLISHING
    October 2021 - April 2023 (1 year and 6 months)
    Madrid, Spain
    Walmeric is part of Globant (NYSE: GLOB), a world leader in IT and digital services.

    Walmeric, pioneer in Lead to Revenue Management solution is a technological innovation that helps B2C companies with assisted sales to reach their business objectives, increasing the Conversion Rate and reducing the Cost Per acquisition. SaaS solution.

    Mission:
    To support Walmeric's growth outside its national market and to leverage Globant's worldwide acknowledged digital expertise and international presence.

    Responsible for:
    - Creating synergies with the Globant commercial teams to promote and sell Walmeric solutions as part of their portfolio of services and products

    - Opening new markets for Walmeric: USA and France
    Defining and implementing the Go-To-Market strategy in collaboration with Globant regional teams (C-Level)

    - Commercial presentation meetings with Globant's existing clients and prospects

    Results:
    - First contract signed with a Walmeric's client in the USA
    Ventas internacionales Sales Management Partnership Communication
  • Kinidum
    Founder & Director
    RESTAURANTS AND FOOD SERVICE
    December 2018 - June 2021 (2 years and 6 months)
    Madrid, Spain

    Kinidum S.L is a Food Delivery company. Dark kitchen model: local not open to public, management of virtual restaurant brands, commercialization via the main Delivery platforms (Uber Eats, Deliveroo, Glovo and Just Eat)

    Responsible for:
    - Business vision’s implementation: creation of the company and the Go-To-Market Strategy

    - Definition and development of the virtual brands portfolio: (Tapas Zone: "El Chiringuito Playa Bar", Healthy offer: "Sopa & Co", French flavor: "Quiche Chérie")

    - Agreement with a renowned chef to design and supervise the production of the food offers

    - Operations: leading a team of two professional cooks, optimizing costs and processes, creating synergies between the food brand offers and ensuring quick and efficient order preparation time

    - Marketing: building a strong visual identity and positioning for each brand. Maximizing visibility on the Delivery platforms and online. advertising and promotional campaigns on Facebook and Instagram. Collaborations with influencers

    Performance: setting and monitoring KPIs to constantly adjust offer and process to improve sales and margin. Achieved an average customer review of 4+ out of 5 and a 12 mn average preparation time per order throughout the Delivery platforms
    Entrepreneurship Operaciones Lean management Team Management

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Education

  • MBA, Full Time
    ESADE Business School
    2006
    MBA, Full Time
  • B.A (Hons) in European Business Administration, Marketing
    NEOMA Business School
    1995
    B.A (Hons) in European Business Administration, Marketing

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