About Patrik
French
Native or bilingual
Spanish
Fluent
English
Fluent
Experience
- NeoRetosBusiness Development Consultant | Founder-Operator of NeoRetosCONSULTING AND AUDITSNovember 2023 - Today (2 years and 7 months)Madrid, SpainNeoRetos specializes in customized Go-to-Market strategies for foreign companies looking to conquer the dynamic Spanish market.🎯 CURRENT MISSIONS:Supporting Wimbee, a French consulting firm specialized in digital transformation and data strategy, in strengthening its commercial presence in the Spanish market.Objective: To structure and deploy a B2B business development strategy aligned with Wimbee's consulting and IT expertise, in close collaboration with the already established Spanish team.📊 RECENT SUCCESS:Helped Adsearch (French recruitment firm, 200+ employees) successfully launch their Madrid subsidiary:✅ Subsidiary creation & legal setup✅ High-caliber local team recruitment✅ Strategic partnerships with key Spanish players✅ First revenue generated within 6 months🔧 SERVICES PROVIDED:- Market entry strategy & competitive positioning- Go-to-Market design using the 5A Method (Awareness → Assessment → Alignment → Alliances → Acceleration)- Local partner identification & negotiation- Sales playbook creation for Spanish market- Commercial team recruitment & training- Regulatory & legal navigation💡 WHY CLIENTS CHOOSE NEORETOS:→ Founder experience: Built and scaled Kinidum (Food Delivery) in Madrid→ Corporate track record: Ex-Walmeric (Globant Group) - opened USA market→ Deep local network: 500+ contacts in Spain's tech ecosystem→ Cultural bridge: Multilingual (FR/EN/ES) with 15+ years in Spain→ Proven methodology: The 5A Method from Awareness to Acceleration🎁 TYPICAL ENGAGEMENT RESULTS:- First client meetings: 2-4 weeks- Legal entity setup: 4-8 weeks- First signed contract: 2-4 months- Revenue traction: 6-12 monthsTarget clients: Tech, SaaS, and B2B Services companies (consulting, recruitment, professional services) looking to enter or scale in Spain.
- WalmericInternational Business DevelopmentSOFTWARE PUBLISHINGOctober 2021 - April 2023 (1 year and 6 months)Madrid, SpainWalmeric is part of Globant (NYSE: GLOB), a world leader in IT and digital services.Walmeric, pioneer in Lead to Revenue Management solution is a technological innovation that helps B2C companies with assisted sales to reach their business objectives, increasing the Conversion Rate and reducing the Cost Per acquisition. SaaS solution.Mission:To support Walmeric's growth outside its national market and to leverage Globant's worldwide acknowledged digital expertise and international presence.Responsible for:- Creating synergies with the Globant commercial teams to promote and sell Walmeric solutions as part of their portfolio of services and products- Opening new markets for Walmeric: USA and FranceDefining and implementing the Go-To-Market strategy in collaboration with Globant regional teams (C-Level)- Commercial presentation meetings with Globant's existing clients and prospectsResults:- First contract signed with a Walmeric's client in the USA
- KinidumFounder & DirectorRESTAURANTS AND FOOD SERVICEDecember 2018 - June 2021 (2 years and 6 months)Madrid, SpainKinidum S.L is a Food Delivery company. Dark kitchen model: local not open to public, management of virtual restaurant brands, commercialization via the main Delivery platforms (Uber Eats, Deliveroo, Glovo and Just Eat)Responsible for:- Business vision’s implementation: creation of the company and the Go-To-Market Strategy- Definition and development of the virtual brands portfolio: (Tapas Zone: "El Chiringuito Playa Bar", Healthy offer: "Sopa & Co", French flavor: "Quiche Chérie")- Agreement with a renowned chef to design and supervise the production of the food offers- Operations: leading a team of two professional cooks, optimizing costs and processes, creating synergies between the food brand offers and ensuring quick and efficient order preparation time- Marketing: building a strong visual identity and positioning for each brand. Maximizing visibility on the Delivery platforms and online. advertising and promotional campaigns on Facebook and Instagram. Collaborations with influencersPerformance: setting and monitoring KPIs to constantly adjust offer and process to improve sales and margin. Achieved an average customer review of 4+ out of 5 and a 12 mn average preparation time per order throughout the Delivery platforms
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Education
- MBA, Full TimeESADE Business School2006MBA, Full Time
- B.A (Hons) in European Business Administration, MarketingNEOMA Business School1995B.A (Hons) in European Business Administration, Marketing
Certifications
- Professional Scrum Product Owner™ I (PSPO I)Scrum.org2023
- Digital Transformation: From AI and IoT to Cloud, Blockchain and CybersecurityMIT2021