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Patrick Urban

Elevating Brands: Biz Dev & Marketing Pro
  • Suggested rate
    €1,000 / day
  • Experience15+ years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Patrick's quote.
Location and workplace preferences
Location
Zurich, Switzerland
Remote only
Primarily works remotely
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Skill set (18)
Check out Patrick's expertise
Industry fields of expertise
E-commerce
Digital Business Models
Digital and IT Services
Consulting and Audits
Large Retailers
Patrick in a few words
Hello there! I’m Patrick Urban. My journey spans over 25 years of experience in tech, digitization, digital transformation, SaaS, B2C, B2B, retail, and consumer goods, serving as a seasoned executive and former C-Level manager. My hands-on mentality has guided me in reshaping businesses, steering them towards sustainable growth in an ever-evolving digital world.

I thrive at the intersection of marketing and business development. My skills allow me to align your brand, the respective product and service offerings, and business with your target audience and the ever-changing market dynamics. My approach, cultivated from analyzing your brand, business strategy, product and service portfolio, and operational processes, provides a fresh, user-centric perspective into your operations.

As an execution-driven business development manager and astute positioning specialist my services extend beyond consultation. I ensure your strategic vision morphs into sustainable growth. This involves orchestrating strategic partnerships, managing projects, and overseeing implementation processes.

At the heart of my work lies a steadfast focus on the end-user. I craft scalable, accessible strategies that ensure your products and services don’t merely innovate but also resonate with your target audience.

Facing the challenges that tech, Web3, and traditional companies often grapple with, I provide bespoke marketing, brand positioning, and business development services. These services are delivered in a strategic and yet operational manner, designed to be feasible.

Together, let’s join hands to elevate your business and unlock its full potential.
Experience
  • Urban Seven
    Business Developer, Fractional CMO, Senior Project Manager
    DIGITAL & IT
    March 2019 - Today (5 years and 8 months)
    Bassersdorf, ZH, Switzerland
    • Overseeing, managing the process of B2B and B2C marketing activities (end-to-end) / digital transformation / brand positioning
    • Development of new business areas, business models, and pricing strategies
    • Development of SaaS platforms, e.g. for business software applications, prepaid cards
    • Creation of web shops including customer journey, product assortment

    www.urban-7.net / www.7oranges.xyz
    Business development Business model Brand Positioning Go-to-Market (GTM) Strategy B2B, B2C, D2C SAAS Digital Transformation Marketing
  • MUUME
    CMO
    DIGITAL & IT
    July 2014 - March 2019 (4 years and 8 months)
    Cham, ZG, Switzerland
    Digitization of consumer processes B2B2C (purchase, order, payment processes)

    Responsible for Marketing, however, given it is a start-up company, the positions are not statically delineated. Consequently, I have been playing an important role in sales, the development of a market unit, digital transformation, product management, compliance regulations, payment implementations, set-up of structures and processes, partner management, and in project management.

    • Development of a market unit
    - Definition of the go-to-market strategy
    - Set-up of structures and processes in the market itself
    - Development of digital products for this market unit
    - Set-up of compliance regulations

    • Marketing
    - Product development (end-to-end)
    - Marketing of digital products
    - Implementation of marketing campaigns
    - Content development
    - Development and design of marketing messages

    • Sales: lead generation, deal closing
    • Project management: project management all the way to market implementation
    • Know-how in payment (Paythru and, eWallet solutions, KYC): regulatory, legally compliant implementation of systems and processes
    Marketing Go-to-Market (GTM) Strategy Business development Fintech
  • Urban Brand Retailing
    Brand and Retail Expert, Consultant, Interim Manager, Freelancer
    CONSULTING & AUDITS
    August 2006 - July 2014 (7 years and 11 months)
    Bassersdorf, ZH, Switzerland
    Customers: diverse companies from industries such as durable or consumer goods, sports, textiles, shoes, trade, food, furniture, telecommunication

    • Development of brand and retail concepts and operational implementation
    • Development of brand positioning/brand management
    • Development and operative implementation of brand and retail processes
    • Conception and implementation of marketing campaigns
    • Analysis of points of sales from revenue- and brand-related points of view, including suggestions of how to optimize these aspects
    Branding Brand Positioning Retail POS Business development
    • Check out Patrick's experience
Recommendations
Education
  • Diploma in Business Administration - Marketing and Finance & Accounting
    Cooperative State University, Germany
    1994
    Degree: Diploma in Business Administration with specializations in Marketing and Finance & Accounting
Certifications