Welcome to Patricia's freelance profile!
Location and workplace preferences
- Madrid, España
- Remote only
- Primarily works remotely
- Project length
- ≤ 1 week
- ≤ 1 month
- Between 1-3 months
- Between 3-6 months
- ≥ 6 months
- Business sector
Would prefer to avoid:
- Luxury Goods
- Fashion & Cosmetics
- Company size
- 1 person
- 2-10 people
- 11 - 49 people
- 50 - 249 people
- 250 - 999 people
Freelancer code of conduct signed
Read the Malt code of conduct
Native or bilingual
Patricia in a few words
The Estée Lauder Companies Inc.
CRM Manager - Iberia
1- Managing all the data driven stuff in the online and offline data base of the Estée Lauder Companies and El Corte Ingles database in Spain and Portugal for all these brands.
2- Helping with the implementation of a new marketing automation platform for the company with the goal of having global vision of the data to extract insights with the purpose of improving the omnichannel strategy of each brand separately.
3 - Giving feedback to all the brands as a consultancy support to accomplish their KPIS improving results with CRM strategies in order to gain more benefits and optimize costs in the digital campaigns in several channels (email, SMS, push notifications...).
4- Coming up with new ideas for accelerating the digital transformation and working in triggers, loyalty programs, implementation of new channels of communications, making specific strategies for the prospect, lapsed and loyalty customers and building a LTV (Life Time Value) analysis for the brands to have a deep knowing of the value and the churn rate of our customers through the time.
Responsible of Customer relationship Management (CRM)- Fintench
•Defining monthly digital strategy according to the goals of the department.
•Operating and creating the workflows of the funnel: 1. Programming A/B testing and other marketing campaigns (HTML) 2. Operating with severals platforms of emailing, SMS, push up notifications... 3. Deep KPIs Analysis
Yves Rocher - Groupe ROCHER
Yves Rocher Customer Intelligence - Marketing
•Study of the consumer behaviour with an analitic view point. Extracting patterns and defining the consumer profile, clustering them in similar groups depending on the variables of interest (turnover, volume on purchase, interest in the brand...) with the main goal of stablished a different and specific strategy for each profile of consumer.
•Customer loyalty and retention strategies (emailing)
La Manga Club
Marketing and sales support
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