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Patricia Rey

CRM & Marketing automation

Works remotely from Madrid

  • 40.429913
  • -3.669245
  • Suggested rate €200 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Patricia's quote.

This freelancer is available part-time (Evenings & weekends) but hasn't confirmed their availability in over 7 days.

Part-time, Evenings & weekends

Propose a project The project will begin once you accept Patricia's quote.

Location and workplace preferences

Madrid, España
Remote only
Primarily works remotely


Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
Would prefer to avoid:
  • Luxury Goods
  • Fashion & Cosmetics
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 autres


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • Spanish

    Native or bilingual

  • English



Skills (11)

Patricia in a few words

I have been working in different companies at CRM and mkt automation in differents business lines B2C (mainly) and B2B for improving the omnichannel funnel strategy, focusing to a better visitors relationships and the UX in general terms. Analytic profile, with test and learn approach, studying deeply the costumer behaviour through KPIS and with a huge knowing of digital marketing area.


The Estée Lauder Companies Inc.

Luxury Goods

CRM Manager - Iberia

Madrid, España

June 2021 - Today (1 year and 3 months)

Responsible for the Estée Lauder Companies data bases: MAC, Bobbi Brown, Clinique, Estée Lauder, Jo Malone, La Mer, Aveda, Origins, etc.
1- Managing all the data driven stuff in the online and offline data base of the Estée Lauder Companies and El Corte Ingles database in Spain and Portugal for all these brands.
2- Helping with the implementation of a new marketing automation platform for the company with the goal of having global vision of the data to extract insights with the purpose of improving the omnichannel strategy of each brand separately.
3 - Giving feedback to all the brands as a consultancy support to accomplish their KPIS improving results with CRM strategies in order to gain more benefits and optimize costs in the digital campaigns in several channels (email, SMS, push notifications...).
4- Coming up with new ideas for accelerating the digital transformation and working in triggers, loyalty programs, implementation of new channels of communications, making specific strategies for the prospect, lapsed and loyalty customers and building a LTV (Life Time Value) analysis for the brands to have a deep knowing of the value and the churn rate of our customers through the time.

Responsible of Customer relationship Management (CRM)- Fintench

Madrid, Spain

September 2016 - June 2021 (4 years and 9 months)

Tasks and responsabilities:
•Defining monthly digital strategy according to the goals of the department.
•Operating and creating the workflows of the funnel: 1. Programming A/B testing and other marketing campaigns (HTML) 2. Operating with severals platforms of emailing, SMS, push up notifications... 3. Deep KPIs Analysis

Yves Rocher - Groupe ROCHER

Yves Rocher Customer Intelligence - Marketing

Madrid, Spain

March 2016 - September 2016 (6 months)

Working with Business Objects, SAP, for extract statistics and data analysis, colaborating directly with marketing department for define goals and study future strategies with the idea to make the better decisions in the comercial marketing campaigns.
•Study of the consumer behaviour with an analitic view point. Extracting patterns and defining the consumer profile, clustering them in similar groups depending on the variables of interest (turnover, volume on purchase, interest in the brand...) with the main goal of stablished a different and specific strategy for each profile of consumer.

Carrier Transicold

Marketing Responsible

Madrid, Spain

February 2015 - February 2016 (1 year)

Working with SalesForce- CRM
•Customer loyalty and retention strategies (emailing)

La Manga Club

Marketing and sales support

Murcia, Spain

July 2014 - September 2014 (2 months)

E-commerce, events organization and advertising.