Browse profiles Post a project
Malt welcom

Welcome to Patricia's freelance profile!

Malt gives you access to the best freelancers for your projects. Contact Patricia to discuss your project or search for other freelancer profiles on Malt.

Patricia Lorenzo

Marketing Consultant

Can work in or around Madrid

  • 40.429913
  • -3.669245
  • Suggested rate €150 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Patricia's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Patricia's quote.

Location and workplace preferences

Location
Madrid, España
Can work onsite in your office in
  • around Madrid and 50km

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Email not verified

Languages

  • Spanish

    Native or bilingual

  • English

    Fluent

Categories

Skills (23)

Patricia in a few words

Profesional del marketing 360 con más de 8 años de experiencia realizando las siguientes funciones:

-Elaboración de plan de marketing y comunicación
-Social Media Marketing: FB, Instagram, TikTok, Linkedin
-Estrategia de Paid Media: Google Ads, Instagram Ads, FB Ads
-Estrategia de marca y branding,
-Elaboración de plan editorial
-Lead Generation
-Estrategias de contenido
-Eventos y patrocinios
-Influencer marketing
-Análisis de workflows y funnels
-Conversion Rate Optimization

Experience

Philip Morris International

E-commerce

Digital Project Manager

Madrid, España

January 2022 - November 2022 (10 months)

Lead Generation Strategy
Paid Media Campaigns.
Social Media Marketing
Ecommerce activation - new e-commerce: Amazon
Social Media Redes sociales Paid Media SEM Lead Generation E-commerce Google Analytics Instagram Marketing Facebook Marketing

Arval BNP Paribas Group

Automobile

Digital Marketing Manager

Madrid, España

September 2020 - December 2021 (1 year and 3 months)

-B2C Marketing strategy
-Strategy development in different acquisition channels: Google Ads, FB Ads.
-Content Strategy
-SEO Strategy.
-Editorial plan.
-Conversion Rate Optimization: continued identification of best practices.
-KPIs' analysis and reporting.
-Budget and Forecast management.
-Competitors analysis.
-Web management.
-Test A/B strategy.
Social Media Marketing Paid Media E-commerce Marketing Strategy SEO SEM

Education

  • Digital Marketing & Ecommerce

    EAE Business School

    2018

  • Publicidad y Relaciones Públicas

    Universidad Rey Juan Carlos

    2014