Skill set (24)
Paolo in a few words
Hello, I'm Paolo and I'm here to help you skyrocket your company results by optimizing your digital acquisition channels. I can give you strategic guidance as well as practical and technical support in the use of the main tools and technologies.
I have experience working in fast-growing digital startups and scaleups, which make digital marketing the center of their businesses. I built websites with millions of visitors and winning paid strategies. I work in international companies or companies from different countries, so language is not an issue. I've worked successfully with the digital acquisition in the Brazilian market and in the Greek market, without speaking both languages.
Do you want to start an SEO acquisition channel? I'm the right person to help you avoid the classic mistakes of beginners, to help you understand what is the most important and to prioritize it, and to structure a strategic plan that you can follow in the next months.
Aren't you satisfied with the results of your SEO team? I'm here to help you understand why they aren't performing well, and what should they change.
Do you want to setup or review your Google Ads or Facebook Ads account? I'm the right person to help you spend your money on the most profitable keywords for your business, and to make sure you respect the best practices to maximize your success.
Do you want to check your tracking works fine? I cal help you with that too, by analysing your tracking tools, reviewing them and correcting the mistakes.
Anything else just ask me, I have experience with automation, reporting and dashboards, spreadsheets and many more.
Experience
- FlexCarGrowth Marketing ManagerSeptember 2022 - Today (2 years and 8 months)
- Lofti.coSEO classesREAL ESTATEAugust 2022 - September 2022 (2 months)London, United Kingdom
- papernestDigital Acquisition Manager SEO/ Paid Acquisition PPCENERGY & UTILITIESJuly 2020 - September 2022 (2 years and 2 months)Barcelona, SpainCurrently managing 3 teams (SEO in Italy and Brazil, and SEM in Italy), for a total of 6 people of different nationalities, ages and backgrounds.
3 recommendations
GM
PP
GR
Giovanni Maria Antignani and 2 other people have recommended Paolo
1/25/2023
Paolo brilliantly helped us structure complex analysis models and predictive computing automations.
He showed great competence and confidence in handling spreadsheets, ad hoc scripts, CRM and analysis tools including the Google suite.
Paolo also helped us solve SEA and Paid Marketing issues by promptly and precisely identifying some existing problems and improving results dramatically within a few weeks.
We appreciate his intellectual quickness, his being multifaceted and proactive in identifying improvements and his ability to find digital solutions to complex issues.
He showed great competence and confidence in handling spreadsheets, ad hoc scripts, CRM and analysis tools including the Google suite.
Paolo also helped us solve SEA and Paid Marketing issues by promptly and precisely identifying some existing problems and improving results dramatically within a few weeks.
We appreciate his intellectual quickness, his being multifaceted and proactive in identifying improvements and his ability to find digital solutions to complex issues.
1/24/2023
Paolo helped us shape Lofti's SEO strategy.
I requested his expertise to help a colleague learn the ins and outs of SEO. It led to a 1-month long mission of training a team member. The result is the following. A month after this mission with us we were able to implement most of his recommendations. Here are some key results we were able to achieve thanks to his recommendations: impressions have increased by 533% and our traffic by 140%.
I requested his expertise to help a colleague learn the ins and outs of SEO. It led to a 1-month long mission of training a team member. The result is the following. A month after this mission with us we were able to implement most of his recommendations. Here are some key results we were able to achieve thanks to his recommendations: impressions have increased by 533% and our traffic by 140%.
Education
- Master of ScienceGRENOBLE ECOLE DE MANAGEMENT2021Master of Science - MS, Business Development
- Bachelor of BusinessUniversità Cattolica del Sacro Cuore2019Bachelor of Business Administration - BBA, Economics and Law
- High School DiplomaLiceo Sant'Ambrogio Milano2016Scientific High School