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Ondrej SramekOS

Ondrej Sramek

Marketing Strategy Consultant | Brand Positioning

€240/day
Madrid, ES
8-15 years

Average response time: 1 hour

About Ondrej

I help brands and businesses unlock sustainable growth through smart, structured marketing strategies that actually work in the real world.

With over a decade of experience (from local market turnarounds to global launches) I design strategies that connect insight, creativity, and measurable results.

My expertise covers marketing strategy, brand positioning and repositioning, growth planning, media effectiveness, innovation strategy, and executing go-to-market plans.I’ve led strategic work across industries including automotive, banking, consumer electronics, FMCG, retail, etc., delivering local, regional, and global projects.

What sets me apart is a hands-on personal approach, solid use of data, and a knack for turning complex challenges into clear, actionable plans. I balance big-picture thinking with practical steps that deliver results. Oh, and I love what I do.

I offer a free initial session, think of it as a tasting sample, to explore your challenge, see if the project excites us both, and check if I can truly make a difference. We can start with a written exchange or a quick call, no commitment required.

Typical projects I deliver:
  • Full marketing strategy, from defining objectives to execution plans
  • Brand positioning or repositioning grounded in market/category insight
  • Growth planning using a proven model I’ve developed
  • Embedding strategy into all 4Ps to ensure consistency from product to promotion
  • Creating creative platforms and media strategies that maximize efficiency and brand impact
I work best as a partner, not just a consultant. If you’re looking for someone to shape strategy with you and see it through, let’s explore how to make it happen.

Note: Although I’m currently based in Panama, I work remotely with clients across Europe, Latin America, and worldwide. I adapt to your time zone and ensure seamless collaboration wherever you are.

  • Czech

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • Grupo Garnier Panama (PHD, OMD, BBDO, TBWA, etc.)
    Strategy Director
    February 2024 - Today (2 years and 4 months)
    • Stepped in during a forced leadership change and established and lead the strategic department from the ground up, driving key regional and local projects.
    • Rolled out a global AI-powered planning platform, embedding it into daily workflows to enhance campaign development and instill critical strategic thinking across the team.
    • Developed full or partial marketing strategies for 22 clients, introducing long-term strategic thinking.
    Marketing Strategy Media Planning & Effectiveness Brand Positioning & Repositioning Go-to-Market Strategy Innovation Strategy
  • PHD Media
    Global Strategy Manager
    July 2022 - September 2023 (1 year and 2 months)
    • Developed global communication strategy for ŠKODA Auto.
    • Consulted on brand repositioning, 5 model launch strategies and other (Social media strategy, Global trends tracking, Aftersales strategy, Sustain campaigns, etc.).
    • Directly assisted 15+ markets with local launches.
  • PHD Media
    Global Innovations Director Associate
    February 2021 - August 2022 (1 year and 6 months)
    • Developed global marketing innovations strategy and frameworks for Škoda Auto.
    • Worked on 3 model launches, led 33 innovation projects (vs. 4 in 2020), engaged and assisted 33 markets (+57% YoY).
    • Shifted the Innovation Department's funding model from fully self-financed (100% in 2020) to just 17% by the 2022 launch, by strategically securing co-investment from other departments and external partners enabling significantly broader overall investment.

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Education

  • Master’s degree in Corporate Economics and Management
    Prague University of Economics and Business
    2020
    Bachelor’s degree in International Trade Master’s degree in Corporate Economics and Management, theses on Process management.
  • Product Psychology Masterclass
    Growth.Design.
    2022
    Product Psychology Masterclass

Skill set

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