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Olivia Costin

Paid Social Manager

Works remotely from London

  • 51.509648
  • -0.099076
  • Suggested rate €384 / day
  • Experience 2-7 years
Propose a project The project will begin once you accept Olivia's quote.

This freelancer will be available again on 5/18/2023

Until 5/18/2023

Propose a project The project will begin once you accept Olivia's quote.

Location and workplace preferences

Location
London, England, United Kingdom
Remote only
Primarily works remotely

Verifications

Verified email

Languages

  • English

    Native or bilingual

Categories

Skills (32)

Olivia in a few words

Digital marketing professional with 6 years experience,
specialising in Paid Social and Biddable media,
planning/buying both agency & client-side. Previously
worked with over 50+ international, top-tier brands
across several business verticals. A highly organised,
dynamic marketer with a strong analytical skillset.

Experience

Freelance, self-employed

Freelance Paid Social & Biddable Media Consultant

England, UK

October 2019 - Today (3 years and 1 month)

Working directly with brands & media agencies on short-term and longer-term consultancy / campaign management projects. Main Channel: Paid Social Secondary Channels: PPC, YouTube, Display & Aggregator

Vanarama

Paid Media Consultant (Freelance)

1809 E 11th St, Tulsa, OK 74104, USA

September 2021 - November 2022 (1 year and 2 months)

Freelance Contract work, managing Paid Social & Aggregator activity for Vanarama Vehicle Leasing (Autotrader Company)

YONDER MEDIA

Biddable Consultant & Account Manager (Freelance)

1809 E 11th St, Tulsa, OK 74104, USA

May 2020 - July 2021 (1 year and 2 months)

Independent freelance consultant supporting Yonder, The Beyond Collective's Media agency. Planning and buying across Social & YouTube (Primary Channels) & PPC, working with the following brands: Subway (Fast Food) HECK (Meat & Veggie Products) Propercorn (Healthy Snacks) Vita Coco (Drinks) Pilgrim's Choice (Cheddar) Shelter (Charity) FreeAgent (B2B) The Coconut Collaborative (Plant-based yoghurt & puddings) Voodoo Ranger (Craft Beer) Fourpure (Craft Beer) SMASH (Gen-Z Health App)

The7Stars

Paid Social Consultant & Account Manager (Freelance)

London, UK

October 2019 - March 2020 (5 months)

Independent freelance consultant supporting the7stars Digital Team as a Paid Social Account Manager, working with the following brands: Ernest Jones (Jeweller) H.Samuel (Jeweller) Sandals Caribbean Resorts (Travel) Beaches (Travel) Gala Bingo (Gambling) Gala Spins (Gambling) Foxy Bingo (Gambling) Foxy Games (Gambling)

Havas Media Group - Havas Media España

International Paid Social Account Manager

London, UK

August 2018 - September 2019 (1 year and 1 month)

Managing and planning global paid social campaigns for my clients. Brands I work with include: Swarovski (Luxury Jewellery) De Beers (Diamonds) Fabergé (Gemstones & Fine Jewellery) Gemfields (Gemstone Mining) Atelier Swarovski (Fine Jewellery & Eyewear) Hermés Paris (High Fashion & Fragrance) Amanda Wakeley (Luxury Fashion) Puma (Sportswear) The Open University (Education) ABB (Technology/Robotics/Power)

WPP - FACTURAS WPP

Senior Social & Display Executive for BMW Group | Agency: Wavemaker Global

London, UK

January 2018 - August 2018 (7 months)

[Moved to Wavemaker due to Maxus/MEC merger] Hands-on role that combined both paid social and display buying/planning for the newly acquired MINI and BMW dealership account. Campaigns were activated at a local level with 140+ retailers per brand and thus strong attention to detail was required to manage a vast array of different budgets, bids and business strands.

WPP - FACTURAS WPP

Performance Account Executive for L'Oréal Group | Agency: Maxus Global

London, UK

November 2016 - January 2018 (1 year and 2 months)

Highly strategic, fast-paced role working with the L'Oréal Group to deliver best in-class Paid Social campaigns for 30+ FMCG, Luxury, Skincare and Fragrance brands. Clients included Garnier, Maybelline, Giorgio Armani, YSL, Urban Decay and NYX Cosmetics. Responsibilities Included:
- Activating branding/direct response campaigns across all key biddable platforms, testing a wide variety of betas, formats and objectives.
- Negotiating non-self serve social buys with partners including LinkedIn, Snapchat & Pinterest.
- Proactively meeting with Ad Tech suppliers to find new innovative ways to enhance L'Oréal's paid social tactics.
- Optimising content, audiences, and budgets to ensure that each brand/client is on track to exceed KPIs and fulfil media objectives.
- Producing A/B test agendas for each campaign, ensuring that a clear hypothesis is determined to produce actionable, fair results.
- Responding to client briefs whilst making proactive recommendations to innovate and achieve best in class success. Calculating performance deliverables, whilst deciding how and where budget is best placed.
- Executing thorough weekly and post campaign analysis reports/decks to outline key learnings and recommendations. Manipulating and interpreting complex data sets to generate insight and tell a meaningful story to my clients.
- Keeping up to speed with the ever changing social algorithms and capabilities, whilst closely tracking and assessing competitor activity. Ensuring that new product updates/BETAs were integrated into my client's paid social road map.
- Maintaining strong communication with the L'Oréal brand teams via daily emails/calls. Attending meetings to provide specialist insight on areas such as content, measurement, and historic performance.
- Ensuring that all biddable activity is booked, reconciled and trafficked.

Education