Welcome to Olivia's freelance profile!
Location and workplace preferences
- London, England, United Kingdom
- Remote only
- Primarily works remotely
Native or bilingual
Olivia in a few words
specialising in Paid Social and Biddable media,
planning/buying both agency & client-side. Previously
worked with over 50+ international, top-tier brands
across several business verticals. A highly organised,
dynamic marketer with a strong analytical skillset.
Freelance Paid Social & Biddable Media Consultant
Paid Media Consultant (Freelance)
Biddable Consultant & Account Manager (Freelance)
Paid Social Consultant & Account Manager (Freelance)
Havas Media Group - Havas Media España
International Paid Social Account Manager
WPP - FACTURAS WPP
Senior Social & Display Executive for BMW Group | Agency: Wavemaker Global
WPP - FACTURAS WPP
Performance Account Executive for L'Oréal Group | Agency: Maxus Global
- Activating branding/direct response campaigns across all key biddable platforms, testing a wide variety of betas, formats and objectives.
- Negotiating non-self serve social buys with partners including LinkedIn, Snapchat & Pinterest.
- Proactively meeting with Ad Tech suppliers to find new innovative ways to enhance L'Oréal's paid social tactics.
- Optimising content, audiences, and budgets to ensure that each brand/client is on track to exceed KPIs and fulfil media objectives.
- Producing A/B test agendas for each campaign, ensuring that a clear hypothesis is determined to produce actionable, fair results.
- Responding to client briefs whilst making proactive recommendations to innovate and achieve best in class success. Calculating performance deliverables, whilst deciding how and where budget is best placed.
- Executing thorough weekly and post campaign analysis reports/decks to outline key learnings and recommendations. Manipulating and interpreting complex data sets to generate insight and tell a meaningful story to my clients.
- Keeping up to speed with the ever changing social algorithms and capabilities, whilst closely tracking and assessing competitor activity. Ensuring that new product updates/BETAs were integrated into my client's paid social road map.
- Maintaining strong communication with the L'Oréal brand teams via daily emails/calls. Attending meetings to provide specialist insight on areas such as content, measurement, and historic performance.
- Ensuring that all biddable activity is booked, reconciled and trafficked.
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