About Olaya
Cuento con más de 12 años de experiencia en el sector de gran consumo, habiendo desarrollado mi carrera en entornos multinacionales y trabajando en distintas áreas como marketing, estrategia comercial y finanzas. Esta trayectoria me ha permitido adquirir una visión global del negocio, combinando análisis, pensamiento estratégico y orientación a resultados.
Tras esta etapa, me encuentro en un momento de transición en el que he decidido tomar perspectiva y redefinir mis próximos pasos profesionales. Actualmente, estoy especialmente interesada en colaborar en proyectos donde pueda aportar valor de forma directa, involucrarme en el detalle y contribuir al crecimiento desde una posición más cercana y flexible.
Busco nuevos retos que me permitan seguir desarrollándome, aportando mi experiencia mientras me adapto a entornos más emprendedores y orientados a proyectos concretos.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- MONDELEZ INTERNATIONALBrand Manager SeasonalsNovember 2024 - Today (1 year and 7 months)Madrid, SpainOn top as my responsibilities as Candy Iberia Brand manager, since November I am also responsible of part of the Seasonals category leading specific projects with Suchard & Milka -2025 Activation, with strong presence during pre campaign. -Analysis of the consumers of the category through a community that we have created during 3 months in which we have been adding stimulus to get important insights for our brands. -Suchard Minis Strategy and portfolio management.
- MONDELEZ INTERNATIONALBrand Manager Candy Category Iberia (Halls & Respiral)November 2023 - Today (2 years and 7 months)Madrid, Spain-Responsible for Brand Management of Halls & Respiral for Spain and Portugal markets. -Design, execution & analysis of Media Plan. Digital campaigns, local activations, and communication. -Innovation launching and packaging development/redesign. -Brand equity definition and building. -Portfolio management, PnL and growth strategy.
- MONDELEZ INTERNATIONALBrand Manager Gum Category (TridentNovember 2022 - November 2023 (1 year)Madrid, Spain-Responsible for Brand Management of Trident -Full development of last Trident TV and digital campaign 60 Minutes (100% Local creative idea and assets development) -Design, execution & analysis of Media Plan. Digital campaigns, local activations, and communication. -Innovation launching and packaging development/redesign. -Brand equity definition and building. -Portfolio management, PnL and growth strategy.
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Education
- Bachelor in Business AdministrationIE UNIVERSITY (IE Business School)2013Bachelor in Business Administration
- Marketing, Business and CommunicationUniversity of Southern California2013Marketing, Business and Communication