Skill set (9)
Nuray in a few words
Experienced Project, Product, and Service Manager specializing in IT, Digital Marketing, CRM, Content, Social, and E-Commerce, with a robust track record in both domestic and multinational corporations. Additionally, I am a certified PMP, ITIL Expert, and Professional Coach.
With 20 years of experience, I have led Program and Product Management roles for global leaders in IT, Digital, Social, Content, E-commerce and Compliancy. Notable achievements include:
- Establishing Digital Shelf and ECommerce capabilities across 10 countries, Designing new business processes and Implementing the change, delivering 1000+ real like CGI contents and building content management for ECommerce and social,
- Training 100+ people on CRM capabilities from 30+ countries,
- Spearheading the launch of a Consumer Care solution and analytics on Salesforce in 24 countries with >5000 users, implementing GDPR and other compliancy requirements
- Led the CRM & Analytics service management project which Boosted customer satisfaction ratings by 15% in 12 months, and Raised the key performance indicators by 20%,
- Overseeing the successful deployment of more than 50 websites and mobile apps, garnering million visits annually, with 4 receiving national marketing authorities' accolades
- Developing innovative tools like the Influencer Management Tool and Ladder of Virality, resulting in significant analytics-driven revenue generation, the Influencer Management Tool was recognised as the Top Innovation Product of the Year within the Company.
I excel in building strong partnerships, delivering high-quality solutions within budget and timelines, and exceeding key performance benchmarks while ensuring compliance with industry standards.
Experience
- NartioGrowth ConsultantDIGITAL & ITJanuary 2024 - Today (1 year and 1 month)London, United Kingdom• Auditing business processes for growth, designing change and guiding & coaching in implementation for Nartio’s clients
- Goertz-ITMarketing ConsultantDIGITAL & ITFebruary 2023 - May 2023 (3 months)• Achieved remarkable results by reaching over 100 leads and achieving an impressive 10%conversion rate, driving substantial business growth.• Applied CRM and Sales Lead Generation tools for SMEs, driving lead conversion anddeveloping branding and a comprehensive S&M kit.
- Bacardi Global BrandsDigital Marketing Manager BP @ Digital TransformationWINE & SPIRITSAugust 2021 - April 2023 (1 year and 8 months)London, United KingdomActed as PMO/PM and Compliancy Lead for digital transformation and projects,• Achieved a 10% increase in conversion rates within the first year by implementing a QR codeservice supporting 300+ promotions and campaigns.• Significantly improved digitally owned media compliance success by 11% based on 3rd-partyaudit for WFA & IARD Digital Guidelines.• Led and delivered 20+ web experiences with over 1 million user subscriptions, including BacardiLive Nation UK summer promotions,• Reduced total costs by 20% by integrating 7 market campaigns, encompassing user journeys,content, keywords, metrics, analytics, and ads.
Recommendations
Education
- Bachelor of ScienceBoğaziçi Üniversitesi1995Bachelor of Science (BS), Mathematics
- Master of BusinessYeditepe UniversityMBA, Marketing
Certifications
- PMPProject Management Institute2012
- ITIL ExpertLoyalist Certification Services2011