Nicole Perry

With a mixed industry/consulting background, Nicole is the Global Strategy Director of Digital Business Growth at 11:FS. Working with established financial institutions to find growth opportunities and digitally transform, operating at C-Suite/MD level, becoming a trusted advisor. Nicole advises clients on designing, building and executing strategies for both new and existing ventures.

Thought leader in fintech, digital and the changing landscape of the financial services ecosystem and co-host of Fintech Insider podcast. Women in Fintech Powerlist and Rider of all 21 Stages of the Tour de France, 2022, raising £34,000 for Cure Leukaemia

Prior to 11:FS, Nicole held roles as Head of Propositions - Unsecured Lending, CCO Strategy Partner and Group Strategic Insights Lead for Virgin Money UK.

Included modelling the role of an internal consultant and delivering thought-provoking, challenging strategic insight to executive team, up to & including CEO & Board across peer competitors, bigtech, fintech, payments, VC & M&A landscape and consumer behaviours, considering the whole of the retail banking/business banking product suite. Providing direct Strategy Partner support to CCO and respective commercial strategy and leading on development of differentiated propositions, including the Digital Wallet.

Past experience as a management consultant in Tier 1 global bank/investment banks in structural reform, Brexit and securities lending renovation using a combination of waterfall, agile and design thinking methodologies. Prior to this, experience in international strategy across multiple markets in retail banking and property investment.

Nicole has a natural ability for leadership and excellent stakeholder management skills at all levels, utilising an enthusiastic, personable yet professional style to build relationships quickly and effectively.