Description

Ayudo a empresas B2B a crecer acelerando su pipeline y optimizando sus equipos comerciales. Con más de 7 años de experiencia, he generado cerca de 70M€ de pipeline para startups y scale-ups, implementando estrategias de outbound, campañas de marketing B2B y planes de desarrollo de negocio.

Mis servicios incluyen:

Diseño y ejecución de estrategias Go to Market

Optimización de procesos de outbound y generación de leads

Creación y estructuración de equipos comerciales

Campañas de marketing B2B con enfoque en conversión y ROI

Si buscas crecer de manera estructurada y eficiente, puedo ayudarte a montar la estrategia y el equipo adecuado para tu negocio.

Experiencia destacada / Logros:

7 años desarrollando negocio B2B y marketing de alto impacto

+70M€ generados en pipeline

Experiencia en startups y scale-ups, implementando estrategias replicables y escalables

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

MECIDES (mecides.es)
HEAD OF GROWTH
January 2025 - Today (1 year and 5 months)
Madrid, Spain
• ● Board Member – €50M+ company with 60 employees – EOS Traction framework
• ● Analysis and optimization of commercial processes (development of sales simulator, restructuring of sales team, creation of Growth department – Go-to-Market with Sales Ops) across 2 sales departments
• ● Inbound strategy development
• ● Trade show strategy and execution
• ● Process documentation and analysis
• ● Company relocation to the Canary Islands
• ● Technology stack definition and implementation
• ● Problem identification and resolution
• ● TAM analysis and lead list creation
• ● Commercial objectives definition and tracking
• ● Impact: +€100M in revenue
Lead generation Go-to-Market (GTM) Strategy Leadership Team Leadership & Coaching Inbound marketing
FlowSDR (flowsdr.es)
FOUNDER & CEO
November 2024 - May 2025 (6 months)
Madrid, Spain
Scope & responsibilities
Product & delivery: roadmap, prioritization, customer feedback loops.
Go-to-market: ICP, pricing, messaging, outbound engine, early pipeline.
Sales & partnerships: demos, negotiation, contracting, onboarding.
Operations & finance: metrics, reporting, cash control.

Fundraising: narrative, materials, investor outreach and process.
B2B SaaS
SALES MANAGERAT
October 2020 - March 2025 (4 years and 5 months)
Defined and executed the sales strategy from scratch, including the creation of the sales funnel, acquisition and conversion processes, and expansion into new markets.

Closed strategic partnerships and key commercial agreements to accelerate growth and strengthen brand positioning.

Prepared and presented proposals for bids and tenders, and negotiated with key suppliers to ensure advantageous conditions and operational scalability.