You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Malt Strategy
NEW
AI Search
Malt welcome

Welcome to Nick's freelance profile!

Malt gives you access to the best freelancers for your projects. Contact Nick to discuss your project or search for other freelancer profiles on Malt.

Nick Reynolds UX Product Design, Growth & ExperimentationNR

Nick Reynolds

UX Product Design, Growth & Experimentation
  • Suggested rate
    €583 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Nick's quote.
Location and workplace preferences
Location
London, United Kingdom
Can work on-site at your office in
  • and around London (up to 50km)
Verifications

Freelancer code of conduct signed

Read the Malt code of conduct
Verified email
Languages
Check out languages spoken by Nick
Categories
These freelancer profiles also match your search criteria
Agatha FrydrychAF

Agatha Frydrych

Backend Java Software Engineer

Baptiste DuhenBD

Baptiste Duhen

Fullstack developer

Amed HamouAH

Amed Hamou

Senior Lead Developer

Audrey ChampionAC

Audrey Champion

Web developer

Signup to reveal
Skill set
Industry fields of expertise
Banking and Financial Services
Consumer Electronics and Appliances
Digital and IT Services
E-commerce
Energy and Electricity
Nick in a few words
I am a data-driven, multi-disciplinary UX Product Designer with a diverse range of Design, Experimentation, Data, and Product experience.

View my portfolio here: (password: vufhyk-1bojcu-tewTuf)

I am an advocate of using experimentation as part of product development, not just as an optimisation method. I have vast experience in setting up and running an experimentation (AB testing, personalisation) program, having helped BOXT reach +£3.7 million revenue uplift purely from experimentation, between 2022 and 2024.

• Client-side and agency experience, both B2C and B2B.
• Full digital product development process experience (0 to 1 projects & post-MVP).
• Both quantitative & qualitative research and analysis experience.
• Fully capable on-the-tools in design tools, or managing a team of designers, researchers & analysts.
• Very comfortable in analytics tools, as well as gathering, analysing and presenting quant insights.
• Very comfortable managing projects & scrum teams as a Product Manager.
• Technical understanding enabling me to bridge the gap between product & engineering teams.

I love having side projects, whether that be in the digital space, or at home with DIY projects. In 2018 I built a wish list web app called Wantt, using NodeJS and MongoDB, after teaching myself to code. It currently has 21k registered users.
Experience
  • BOXT
    Product Experimentation Lead, Growth
    May 2022 - March 2025 (2 years and 10 months)
    London, UK
    I built up a Growth Experimentation team from the ground up. Starting with free tools and just me, I built a specialist team of 4 (Experimentation Specialist, Front-end Engineer and Data Analyst) to ensure our product development process takes a data-driven, test-and-learn approach.
    • Reporting to the Chief Product Officer and monthly reporting to CEO, CFO, and VPs
    • Responsible for achieving business OKRs and monthly reporting of them
    • Leading a Growth Experimentation team of 4
    • Responsible for £150k+ budget for tooling & 3rd party suppliers
    • Managing relationships with 3rd party suppliers
    • Managing a roadmap of experimentation/CRO & personalisation (requirements gathering, prioritisation, design, and analysis)
    • 176 experiments run since Jan 2022:
    • Average of 6 tests live per month (36% average conclusive win rate)
    • Average of +13% conversion rate uplift across all experiments
    • £3.7 million overall revenue uplift from experiments (winners & losers)

    • Knowledge sharing and hands-on help to embed an experimentation capability into each scrum team
    • Educated the business on value of experimentation, even when tests lose, e.g. secured gain
    • Advanced client and server-side experimentation that touches every area of the business: online & offline touchpoint sales, marketing channels, customer service, operations team, and engineer workforce
    • Working closely with the Data & Analytics team
    • Ensuring an understanding across the business of statistical significance with our experiments, and risks involved with non-confident results
    • Tools: JIRA, Adobe Analytics, AB Tasty (client & server side), Contentsquare, Figma, Google sheets, Looker, Typeform
  • BOXT
    UX Lead
    April 2018 - May 2022 (4 years and 1 month)
    London, UK
    • 1st permanent design hire into the business
    • Defined UX & Design processes, and built a team of 3 UX/Product Designers working across scrum teams
    • Hands-on research and design for multiple parts of the platform (ecommerce website, bespoke back-office system and engineer iOS & Android app)
    • Responsible for budgets for tooling & 3rd parties. Migrated the team from Sketch to Figma, and brought on board research & testing tools
    • Worked closely with the founder and CEO
    • Started to build up a data driven test-and-learn approach using experimentation tools
    • Stand-in Product Manager, leading a scrum team of 8 when needed
    • Tools: JIRA, Figma, HotJar, Google Analytics, Maze, Dovetail, Typeform, Usertesting.com, Optimal Workshop, Design system
  • Tyk
    UX Product Manager
    July 2017 - April 2018 (9 months)
    London, UK
    Built a framework to ensure the roadmap is customer needs focussed. Introduced UX processes into the business (research, user testing, workshops). Both on the tools (Sketch & Figma) and informing the roadmap as a PM.
Recommendations
Education
  • BSc Multimedia Computing & Digital Media with First Class Honours
    University of the West of England
    2013
    BSc Multimedia Computing & Digital Media with First Class Honours