- FreelanceFreelance Writer and EditorJune 2021 - Today (4 years)I am a freelance writer and editor producing considered and innovative content for luxury brands. I have extensive experience in writing the following types of copy:- Editorial and long-form articles- Email campaigns and marketing communication- Product descriptions and website copy- Social media content- Brand identity- SEO refinement- Advertisement copy
- Drake'sDigital Content EditorApril 2017 - June 2021 (4 years and 2 months)For four years I was the Digital Editor at Drake's, a highly esteemed menswear brand with an international audience. During this time I wrote, edited, or commissioned all content published by Drake's, from email campaigns and social media, to product descriptions and website copy. However, the core of my role was managing the brand's editorial content. I am proud to have greatly expanded the scope and remit of the content published by Drake's, taking it beyond fashion and into art, music, photography, travel, cooking and more. I managed a diverse stable of highly talented writers, as well as writing a significant portion of the content myself. I played an important role in setting the tone and direction of the company's overall content strategy.
- TRUNK CLOTHIERS LIMITEDWeb Co-ordinator & Content EditorFebruary 2015 - March 2017 (2 years and 1 month)London, UKIn this role I had the following responsibilities:-Content creation, including all product, editorial and newsletter copy, as well as managing photographic content-Web marketing, including maintaining the marketing calendar, composing e-marketing emails, managing our customer database and answering online press enquiries-Product upload, customer service and order processing
- Bachelor of ArtsQueen Mary University of London2014Bachelor of Arts - BA, English