About Natalia
I'm a data-driven creative and can easily toggle between the big picture to the nitty-gritty and back. Enthusiastic for applying my experience to brands, companies and those around me, while having a positive impact on people lives - and the ambition to do that at scale.
Dedicated to create groundbreaking performance marketing that gets results with proven ability to collaborate across disciplines such as Marketing, Sales, Creative, Product and Management, I'm driven for opportunities where I can make a significant and constant impact.
I thrive on change and challenge, and have the ability to energize the people around me and inspire them to do their best work. Methodical and strategic around data and clicks, inherently understanding digital marketing and thinking beyond traditional ad formats and budgets.
Spanish
Native or bilingual
English
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- AdsmuraiPaid Media ManagerFASHION AND COSMETICSFebruary 2023 - February 2024 (1 year)Barcelona, SpainCollaborative role within an account team in the fashion&appareal vertical of the agency.Functions:- Responsible for the success of digital performance campaigns.- Management of campaigns, from a strategic vision to tactical recommendations, including analysis and report creation.- Serve as a liaison between the operations team and the client.- Develop optimization strategies and tactics to maximize ROAS.- Assist in designing and delivering performance updates, business reviews, and growth opportunity presentations to key stakeholders.
- LinkedInSr Paid Media Strategist - EnterpriseSOCIAL NETWORKSAugust 2022 - Today (3 years and 9 months)Nueva York, United StatesBuilding strong relationships with LinkedIn Enterprise accounts by driving high ROI in paid media marketing strategy. Working remote for the NAMER region.-Managing end-to-end aspects of the media plan including targeting, implementation, optimization, and reporting.- Leveraging high-performance marketing expertise to reach Marketing objectives based on data.- Leading customer education on paid media, trends, and B2B, B2Talent and B2C marketing.- Integration of paid media strategy.-Paid media measurement strategy and implementation.- Collaborating with product and sales teams to improve service offerings and campaign management tools.- Integrating B2B, B2Talent and B2C expertise in the marketing plan.
- LinkedInJr Paid Media Strategist - Mid to small businessesSOCIAL NETWORKSJanuary 2020 - November 2021 (1 year and 11 months)Nueva York, United StatesBuilding strong relationships with LinkedIn mid-market Accounts by driving high ROI in paid media marketing strategy. Working remote for the NAMER region.- Managing end-to-end aspects of the paid media plan, including targeting, implementation, optimization, reporting and business relationships.- Paid Media Measurement strategy and implementation.- Campaign Performance Optimization.- Integrating B2B, B2Talent and B2C expertise in the marketing plan.
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Education
- Cum Laude Marketing degreeUniversidad Santo Tomás Colombia2018Formation in strategic marketing management, specialized to identify and generate value through the direction and measurement of tactical and operational marketing strategies.
- Bachelor in International Business & MarketingUniversidad Sergio Arboleda