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Nada Nechadi

Head of Marketing & Communication

Works remotely from Dubai

  • 25.12148
  • 55.297615
  • Suggested rate €700 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Nada's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Nada's quote.

Location and workplace preferences

Location
Dubai, United Arab Emirates
Remote only
Primarily works remotely

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Travel & Tourism
  • Telecommunications
  • Tech
  • Social Networks
  • Retail (Large Retailers)
+18 autres
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 autres

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

  • French

    Native or bilingual

  • Arabic

    Native or bilingual

  • Chinese

    Fluent

  • Spanish

    Conversational

  • Korean

    Basic

Categories

Skills (11)

Nada in a few words

Results-focus and creative Head of Marketing with a thorough understanding of PR, social media, online/offline strategies, retail promotions, communication, customer engagement and community building strategies. Proven abilities to drive sales gains and increase brand awareness (cf. achievements). Fascinated by understanding and learning from different cultures and connecting the dots between them. Passion for networking, with excellent VIP relations building skills.

Experience

Damas Jewellery

Head of Marketing Department  - As a freelancer

Dubai - United Arab Emirates

January 2022 - Today (8 months)

- Project Managing all new stores openings (UAE, KSA, QAT), successfully launched Damas Olaya Tower, Riyadh KSA
-Managing international brands (Graff, Roberto Coin, Djula, Faberge, Fope etc.) and implementing plans
-Creating PR & media plan strategy and liaising with agencies for implementations on all GCC markets
-Monitoring budget across all departments and International Brands
-Promoting Bayt Damas and supporting retail through strategies that increase footfall and drive sales

2XL Home, Afkar Group

Head of Marketing  - As a freelancer

Sharjah - United Arab Emirates

January 2020 - January 2022 (2 years)

- Successfully planning & managing a budget of AED 10 M & launched 2 new store design with new brand direction.
-Revamped consumer brand identity, communication, visuals, packaging, uniforms and commercial fleet leading to 30% brand awareness lift.
-Established strategic E-marketing & Social media plan (185k Instagram followers, 30k Facebook followers etc.).
-Developed a digital strategy to grow the database & increase engagement rate to 40%.
-Achieved +9% in sales 2020 VS 2019 (AED 203M) & increased revenues of E-com platforms by AED 4,6M.
-Developed and conceptualized OCHome, a brand-new midcentury modern furniture
-Developed and launched Goya, a brand-new coffee shop affiliated to 2XL Home

Jardin De Parfums

Head Of Concept and Marketing Manager

Dubai - United Arab Emirates

January 2017 - January 2020 (3 years)

- Conceptualized a new niche fragrance and directed the global strategy, branding, visual merchandising, staff hiring etc.
-Opened 9 locations globally and achieved a revenue of +AED8M the first year.
-Organized more than 15 events, collaborations, international exhibitions and the deployment of 30 pop -up carts globally.
-Led social media presence via a digital agency (collaboration with international and local celebrities and influencers).
-Ran successful perfume launch campaigns (quarterly) along with 360° communication plan ( +25% to +40% revenues).
-Ensured placement in press (Villa 88, Harpers Bazaar, Hello Magazine, Hia Mag etc.).

Al Tayer Group

Junior Marketing Manager

Dubai - United Arab Emirates

January 2016 - January 2017 (1 year)

Portfolio: Dolce & Gabbana, Brunello Cucinelli, Emilio Pucci, Jimmy Choo, Marni, Moschino, Coach, Diane Von Furstenberg.
-Organized the celebration of the new Dolce & Gabbana boutique opening with 7 major events (+30% revenues).
-Planned & ensured execution of marketing (online and offline) campaigns, promotions/events.
-Built, developed & managed CRM/initiatives/digital campaigns.
-Supported the development of the loyalty application Amber and the creati on of Ounass.

Chalhoub Group

Senior Regional Retail Marketing Executive

Dubai - United Arab Emirates

January 2013 - January 2016 (3 years)

- Developed the marketing strategy of 9 multi-brand stores across the GCC, 5 stand-alone boutiques & 2 showrooms. Implemented new projects to increase brand equity and sales (VIP Eid box, Gift Guide etc.).
-Created the Tanagra limited edition book offered to VVIPs and Royal families (USD 600k revenue direct sales). Directed the Media plan and PR strategy (leveraging and maximizing AVE and exposure off and online).
-Built strong VVIP/Press database (Royal family, VIP, Socialite, Bloggers and Influencers).

PRINTEMPS Haussmann

Retail Manager

Paris, France

January 2012 - January 2012

- Developed business performances of luxury brands (Dolce & Gabbana, Gucci, Lanvin, Valentino, Miu Miu...).
-Provided leadership direction and daily management to nearly 65 Sales Associates and 3 Expert Fashion Sales Consultants.
-Supported luxury events (Vogue nights, Manolo Blahnik 40th anniversary, The Row launch, Marc Jacobs launch etc.).

Harrods

Brand Specialist

London, UK

January 2011 - January 2012 (1 year)

- Responsible for the day to day running of the showroom (YSL, Céline, Alaïa, Balenciaga), including sales, inventory movements, in-store visual merchandising & promotions.
-Built customer / VIP databases.
-Provided the expert knowledge and passion for the famous Harrods' services.

FullSix Group

Project Manager

Shanghai, China

January 2009 - January 2010 (1 year)

- 100% project completion on time while meeting strict timelines.
-Managed a team of 5 graphic designers & established solid/productive work environment.
-Directed the creation and development of e-commerce/brand websites: L'Oreal, Ferrari, Global Finance Mag etc .

Education