About Miriam
Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
Experience
- MANGOAffiliate Team LeadFASHION AND COSMETICSSeptember 2022 - Today (3 years and 9 months)Barcelona, SpainLead a team of two, driving the global affiliate strategy across key markets such as the USA, UK, Europe, and Mexico.Manage an €8M annual budget, optimizing performance to achieve ROAS breakeven, meet set objectives, and maximize revenue.Collaborate closely with the PR team to align media and affiliate strategies, ensuring efficient use of the global marketing budget.Execute the migration from four to two affiliate platforms to optimize resources and improve operational efficiency.Work with major networks in the industry: CJ, Rakuten, Awin, and TradeDoubler.Represent MANGO as a brand ambassador at key industry events such as Rakuten Optimism (San Diego), PI Live (London), and Deal Maker (London).2025 Nominated to the best campaign of the year.
- LELOAffiliate ManagerHEALTH AND WELLNESSJanuary 2019 - May 2021 (2 years and 4 months)Collaborated with major media outlets and influencers, including The Standard, BuzzFeed, The Independent, Hearst UK, Conde Nast UK, El País, La Vanguardia, and El Periódico.Achieved a threefold increase in key performance metrics during 2020.Managed a $300K+ annual budget across CPA and paid placements.
- FOREOAffiliate ManagerAugust 2017 - January 2019 (1 year and 5 months)Italy & Italy, Ringsted, SL, DenmarkIdentification and analysis of influencers, evaluating their performance and results in each campaign.Search and recruitment of new affiliates to expand the network and optimize results.Planning and execution of campaigns with influencers, display, and media to maximize brand visibility.Development of strategies for affiliate campaigns, ensuring alignment with business objectives.Detailed analysis of campaign results: CTR, CPM, CPC, RevShare, CPA, to assess effectiveness and return on investment.Continuous review and optimization of the efficiency of each campaign, identifying areas for improvement.Monitoring and controlling the quality of traffic generated by affiliates, ensuring its relevance and effectiveness.Presenting the product to new partners, developing attractive value propositions. Close collaboration with copywriters, designers, and developers to create and launch high-quality online content.Constant exploration of new opportunities in the sector, identifying trends and areas for expansion.Events:Luxury Spain (Barcelona) - 2018OMEXPO (Madrid) - 2018e-Show (Barcelona) - 2018
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Education
- Master's DegreeEAE Business School2018Master's Degree
- Master's DegreeESERP Barcelona2011Master's Degree
Certifications
- LEAD1x: Exercising Leadership: Foundational PrinciplesHardvard X2023
- CERTIFICATION EXAM: impact.com Product Training - FundamentalsImpact2025