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Miriam Gandia RocaMG

Miriam Gandia Roca

Affiliate Marketing Consultant

€550/day
Barcelona, ES
8-15 years

Average response time: 1 hour

About Miriam

💡 Affiliate & Influencer Marketing Specialist with 10+ Years of Experience

I'm naturally curious and results-driven, with a passion for doing things right. I've worked in highly competitive sectors such as fashion, beauty, lifestyle, and wellness, collaborating with top-tier brands like MANGO and FOREO.

🔹 My key strength? Influencer marketing.
I can support you through the entire process: from creating promotional calendars and sourcing creators to negotiating and executing campaigns.

I also manage all parts of the affiliate marketing funnel:
Display, CSS, Cashback, Coupons, Email, and Native ads.

🔹 Tools and platforms I work with:
Rakuten, Awin, CJ, Impact, TradeDoubler, TradeTracker, Tune, Offer18, Tapfiliate, and Admitad.

I've also worked closely with PR teams to develop editorial calendars and impactful campaigns that exceeded KPIs.

🔹 What I offer:
✔️ Strategy and management of affiliate programs
✔️ Influencer marketing campaigns
✔️ Creation of promotional and editorial calendars
✔️ Facebook Ads management
✔️ Full-funnel content strategies to maximize results
  • Spanish

    Native or bilingual

  • English

    Fluent

  • Catalan

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • MANGO
    Affiliate Team Lead
    FASHION AND COSMETICS
    September 2022 - Today (3 years and 9 months)
    Barcelona, Spain
    Lead a team of two, driving the global affiliate strategy across key markets such as the USA, UK, Europe, and Mexico.
    Manage an €8M annual budget, optimizing performance to achieve ROAS breakeven, meet set objectives, and maximize revenue.
    Collaborate closely with the PR team to align media and affiliate strategies, ensuring efficient use of the global marketing budget.
    Execute the migration from four to two affiliate platforms to optimize resources and improve operational efficiency.
    Work with major networks in the industry: CJ, Rakuten, Awin, and TradeDoubler.
    Represent MANGO as a brand ambassador at key industry events such as Rakuten Optimism (San Diego), PI Live (London), and Deal Maker (London).
    2025 Nominated to the best campaign of the year.
    Affiliate Marketing CPA Influencer Marketing Marketing d'influence Lead generation
  • LELO
    Affiliate Manager
    HEALTH AND WELLNESS
    January 2019 - May 2021 (2 years and 4 months)
    Collaborated with major media outlets and influencers, including The Standard, BuzzFeed, The Independent, Hearst UK, Conde Nast UK, El País, La Vanguardia, and El Periódico.
    Achieved a threefold increase in key performance metrics during 2020.
    Managed a $300K+ annual budget across CPA and paid placements.
    Content marketing Affiliate Marketing Negotiation
  • FOREO
    Affiliate Manager
    August 2017 - January 2019 (1 year and 5 months)
    Italy & Italy, Ringsted, SL, Denmark
    Identification and analysis of influencers, evaluating their performance and results in each campaign.
    Search and recruitment of new affiliates to expand the network and optimize results.
    Planning and execution of campaigns with influencers, display, and media to maximize brand visibility.
    Development of strategies for affiliate campaigns, ensuring alignment with business objectives.
    Detailed analysis of campaign results: CTR, CPM, CPC, RevShare, CPA, to assess effectiveness and return on investment.
    Continuous review and optimization of the efficiency of each campaign, identifying areas for improvement.
    Monitoring and controlling the quality of traffic generated by affiliates, ensuring its relevance and effectiveness.
    Presenting the product to new partners, developing attractive value propositions. Close collaboration with copywriters, designers, and developers to create and launch high-quality online content.
    Constant exploration of new opportunities in the sector, identifying trends and areas for expansion.

    Events:

    Luxury Spain (Barcelona) - 2018
    OMEXPO (Madrid) - 2018
    e-Show (Barcelona) - 2018
    Affiliate Marketing Lead generation Content marketing Influencer Marketing

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Education

  • Master's Degree
    EAE Business School
    2018
    Master's Degree
  • Master's Degree
    ESERP Barcelona
    2011
    Master's Degree

Certifications

Skill set

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