Miranda Gowlland, Marketing Consultant | Part time Marketing Leader

Location: London, England, United Kingdom

Can work onsite in your office in

and around London (up to 50km)

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Strategy Consultant

Marketing Consultant

Agatha Frydrych

Backend Java Software Engineer

Baptiste Duhen

Fullstack developer

Amed Hamou

Senior Lead Developer

Audrey Champion

Web developer

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Check out Miranda's expertise

I have 20+ years of experience in marketing & digital strategy and campaign management, of which 8 years were spent at Google & Facebook. I specialise in the development of multi-channel marketing strategies to promote sustainable growth in revenue with experience working in Matrix structures from a FTSE 250 company. I also have extensive experience working with start ups to build marketing activity from the ground up, including determining KPIs, setting up reporting & resource planning as well as broader brand narrative development.

My core experience and skill set lies in the following:

Marketing Strategy ♦ Marketing Campaign Management ♦ Digital Channel Efficiencies ♦ Brand Development ♦ Relationship Management ♦ Growth strategy ♦ Martech Evaluation ♦ Team/Agency Management ♦ Broad International Experience ♦ Marketing Measurement

I am also a qualified full stack web developer and have worked with the following technologies:

HTML5 ♦ CSS3 ♦JavaScript ♦Node.js ♦Express ♦MVC/MV* Frameworks (Backbone, React, Redux) ♦ Handlebars ♦ SQL ♦ Postgres ♦ Git ♦ Bash

The Lowdown

Interim Growth & Marketing Lead

HEALTH & WELLNESS

August 2022 - September 2022 (1 month)

London, England, United Kingdom

Developed first marketing forecast to support development of P&L

Built out social media strategy

Managed Google ads

Managed agency working on SEO efforts

Lition Energy

VP Marketing

ENERGY & UTILITIES

November 2020 - October 2021 (11 months)

Berlin, Germany

I built the consumer marketing function from the ground up. This included the following core activities:

Developing marketing strategy and 4 year forecasting

Co-development of brand narrative and positioning

Creation of brand messaging framework to inform all marketing

Content production for creative assets

Representing business needs for website re-design

Team management & resource allocation

Sourcing and managing agencies/freelancers to deliver projects

Development of a comprehensive CRM and customer engagement plan

Delivering social media content strategy

Running full funnel digital media on YouTube, Google, Meta (Facebook & Instagram)

Setting up suite of marketing reports

Implementing tracking & analytics

Horizn Studios

Interim Marketing Director

E-COMMERCE

March 2019 - August 2019 (5 months)

Berlin, Germany

Leading Performance Marketing & Business Intelligence for a multinational premium luggage retailer. I was responsible for a team of 12 running all acquisition and retention marketing across SEO, paid search, paid social, CRM & marketplace partners such as Amazon.

Consistently achieved target cost per order while also improving return on ad spend. Re-forecast business plan to reflect accurate growth trajectory, iterated on existing attribution modelling to better reflect contribution of digital marketing, built out SEO strategy and gained buy-in for further investment to support paid channels.

Check out Miranda's experience

Bachelor of Arts

University of Bristol

BA Hons, French and Russian

Full Stack Web Development

Spiced Academy

2017

Full Stack Web Development

Master of Business

Marketing Week Mini MBA with Mark Ritson

2019

Mini MBA, Marketing

TV Masters

Thinkbox

2022