About Miki
Over 7 years of experience as a Digital Analyst with a key focus on tracking implementation plans, quantitative and qualitative analysis, and data visualization.
Experience working on optimization goals in e-commerce RPV, lead gen, conversion rate, conversion funnel optimization, and user experience optimization.
To measure is to know. If you cannot measure it, you cannot improve it.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- NATEEVOSenior Digital Analyst ConsultantAugust 2022 - Today (3 years and 10 months)Madrid, Spain• Management of data analysis tools, such as GA4, Google Analytics, or Adobe Analytics.• Management of tag manager tools such as GTM, Adobe launch, and tealium.
- AccentureSenior Digital AnalystOctober 2020 - August 2022 (1 year and 10 months)Málaga, Spain• Definition of KPIs to monitor the clients' performance• Development of dashboards (Google Data Studio and Tableau) focused on business monitoring and decision making.• Preparation of periodic and ad hoc analyses in order to focus actions on results.• Management of data analysis tools, such as GA4, Google Analytics, or Adobe Analytics.• Management of tag manager tools such as GTM, Adobe launch, and tealium.
- TequieronlineDigital AnalystApril 2015 - December 2020 (5 years and 8 months)Madrid, Spain• Analysing trends and making data-driven decisions.• auditing and tagging clients' website• Detailed analysis and reports of campaigns
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Education
- Master of Data ScienceKSCHOOL2021Master Data Analytics
- Deegree Geography and History, HistoriaUniversidad Nacional de Educación a Distancia - U.N.E.D.2014Deegree Geography and History, Historia