Mihaela Uriciuc

With 15 years experience in marketing research, my experience includes client-side roles at Pernod Ricard as well as agency positions at companies such as Kantar and Ipsos. Over the past 10 years in London and Paris, I have successfully navigated diverse markets and business challenges, leading global research studies in advertising pre/post-testing, innovation, shopper behaviour, and brand tracking.

I am proficient in the day-to-day aspects of project management, insight generation, data analysis, and creating story-led reports. Additionally, I have experience in managing complex strategic initiatives, aligning stakeholders and restructuring consumer insights functions to meet organisational objectives.

I offer marketing research consultancy services on a contract or freelance basis, providing flexible support for both short-term and long-term projects.