Skill set
Industry fields of expertise
Michelle in a few words
I help purpose-driven brands, organizations, and entrepreneurs craft compelling narratives that connect, inspire, and convert. With 5+ years of experience in communications, digital strategy, and social impact storytelling, I specialize in turning complex ideas into clear, engaging content.
🔸 What I do:
Strategic content planning & editorial calendars
Social media copy and visual storytelling
Internal communications & employee engagement
Website, blog, and newsletter writing (EN/ES)
Campaign messaging for causes (gender, sustainability, DEI, health)
🔸 Past experience:
I’ve worked with NGOs, tech companies, and global teams—developing content that has reached over 50,000 people, supported fundraising efforts, and boosted brand visibility through digital channels.
🔸 My goal:
To collaborate with visionary teams that want to build meaningful connections with their audiences through authentic, values-based communication.
Let’s turn your message into something that moves people—and gets results.
Experience
- Lentes PúrpuraCommunications and Digital Content CoordinatorSOCIAL NETWORKSAugust 2021 - June 2024 (2 years and 10 months)Mexico City, Mexico
- Designed and implemented the institutional editorial strategy, increasing organic reach on social networks by +70% and monthly engagement by 60%.
- Coordinated the creation of +300 proposals, presentations, and campaigns for national and international stakeholders.
- Supervised multi-format content (text, video, infographics, reels), adapted to different platforms and audiences.
- Managed the organization's digital reputation at key moments, reducing crisis reaction time by 60%.
- I elaborated social listening reports with qualitative and quantitative insights that guided strategic decisions.
- Co-led digital and internal training processes for +30,000 participants, improving retention by 50%
- Coordinated projects with design and media teams (briefings, deadlines, deliverables).
- Participated in developing positioning campaigns aligned to social justice, gender, and inclusion narratives
- I developed performance dashboards with key KPIs in Excel and Google Data Studio.
- I developed digital transformation processes in internal communication with tools such as Google Workspace, Canva, Slack, and Monday.
- I acted as SPOC between agencies and internal teams, facilitating agile execution and creative review flows.
- GlobalReviewEditor and Community ManagerJanuary 2018 - August 2021 (3 years and 7 months)Mexico City, Mexico
- Coordinated monthly content calendar and managed social platforms (IG, FB, Twitter), increasing digital participation by 75%
- Produced and published real-time content for academic events, generating 10K+ monthly reach.
- Designed visuals and wrote copy aligned with editorial brand voice.
Recommendations
Education
- Bachelor's Degree in International RelationsAnáhuac Universiity2022