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Merino Paez J.

Digital Marketing Consultant | Branding SM
  • Suggested rate
    €125 / day
  • Experience3-7 years
  • Response rate100%
  • Response time4 hours
The project will begin once you accept Merino Paez's quote.
Location and workplace preferences
Location
Berlin, Deutschland
Can work onsite in your office in
  • and around Berlin (up to 50km)
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Languages
Categories
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Skill set
Industry fields of expertise
Merino Paez in a few words
Digital Marketing Specialist | Branding & Social Media Strategist with a Strong Background in Business and Gastronomy

With a background in Business Administration specializing in Marketing, I have spent the past years helping businesses in gastronomy, retail, and lifestyle improve their online presence and drive measurable results. My approach combines strategic insights with hands-on experience in digital marketing, content creation, and campaign management. I’m passionate about bringing brands to life through personalized, engaging strategies that build loyal audiences and boost revenue.

Through years of trial and error, I’ve developed a sharp eye for what works. I employ A/B testing, data-driven insights, and creative problem-solving to ensure every campaign achieves its full potential. My experience ranges from managing social media channels and creating impactful content to designing targeted ads and branding strategies that resonate with audiences.

Some areas where I can help you include:

Social Media Strategy: Crafting engaging content plans that increase brand awareness and drive engagement.
Brand Development: Building strong, authentic brand identities tailored to your audience and market.
Campaign Optimization: Using analytics to refine strategies and ensure campaigns deliver the best ROI.
Community Building: Developing loyal followings and managing online communities to strengthen customer relationships.
I’m known for my collaborative spirit and adaptability—I believe the best ideas come from working closely with clients and understanding their unique challenges. If you’re looking to elevate your brand and engage with your audience in new and meaningful ways, let’s connect!

Let’s create something remarkable together.
Experience
  • Cozymazu
    Social Media Manager
    HOSPITALITY
    September 2024 - Today (5 months)
    Berlin, Germany
    Social Media Manager for Cozymazu, a family-run restaurant in Berlin
    Focused on establishing a strong presence within Berlin's vibrant gastro scene, I lead all aspects of social media strategy for Cozymazu. This includes content creation, editorial planning, and post scheduling, with a goal of enhancing brand visibility and engagement. I handle copywriting, community management, and brand storytelling to create an authentic connection with our audience and drive growth in a competitive market.



    Social media Copywriting Content marketing
  • Freelance
    Social Media Manager & Digital Marketer
    June 2019 - Today (5 years and 8 months)
    Managed social media accounts for restaurants and creative businesses, focusing on growth and engagement strategies. Cozymazu: Increased visibility by 40% among non-followers and grew followers by 3% within 30 days through organic content strategies. ARDE: Boosted visibility by 60% and increased followers by 16% in 30 days through branding strategies and Instagram ad campaigns. Developed visually appealing content, persuasive copywriting, and paid ad campaigns on Meta (Facebook and Instagram). Optimized resources to maximize ROI for small and medium businesses, achieving measurable results with limited budgets. Advanced use of ChatGPT to create content efficiently, tailored for different languages and cultures. Developed marketing campaigns to increase brand awareness and customer acquisition. Created and managed a content calendar for the organization that improved content organization and scheduling. Developed and managed a social media strategy that increased engagement with the target audience by 50%. Led marketing campaigns to increase brand awareness and customer acquisition. Adapted design concepts to different media formats, including web, social media, print, and video. Build a workflow process with onboarding and status check. Increased social media engagement by 40% through the creation of visual content and storytelling-based copywriting focused on gastronomic experiences. Managed social media ad campaigns, resulting in a 30% growth in online reservations. Created strategies to enhance customer experience and boost online interaction.
  • Barkin Kitchen
    Social Media Manager
    SOCIAL NETWORKS
    July 2020 - November 2020 (4 months)
    Berlin, Deutschland
    We were working on Social Media for the new Popu Up Restaurante (still working), but due tue Corona they decide to cut Marketing Services
    Social Media Facebook Google AdWords
Recommendations
Education
  • Business Administration, Marketing
    UNAB Chile
    2017
    Business Administration Degree with a mention on Marketing. Management Graduate.
Certifications