About Maxime
Helping brands elevate their positioning means building a coherent, desirable, and high-performing presence across every touchpoint: from brand image to content, influence, and digital strategy.
I’m Maxime, a Communication and Digital Consultant based in Barcelona, after starting my career in Paris, where I spent a decade. I bring an international perspective shaped within luxury and creative environments, with experience across European and global markets.
📱 360° Communication: Press, Influence & Social Media
👨💻 Social Media, Content Strategy & Digital Marketing
📝 Editorial & Brand Management
📊 Digital Project Management
I’ve developed a 360° expertise across Fashion, Beauty, Fragrance, and Aesthetic & Advanced Beauty, with a strong focus today on Fashion & Beauty. I combine strategic thinking with hands-on execution across:
Press relations
Influencer strategy & partnerships
Social media strategy & management
Brand communication & storytelling
Digital marketing & campaigns
End-to-end digital project management
I support brands on communication strategy, press & influence, content, digital marketing, brand positioning, social media management, 360° campaigns, activations, product launches (Fashion / Beauty / Luxury), analytics, paid media, and editorial direction.
I partner with brands looking for a creative, autonomous, and strategic profile, with high standards in execution and attention to detail.
🌍 Fluent in French, English & Spanish. Language enthusiast!
I’ve worked in both in-house and consulting roles, adapting quickly to different teams, markets, and brand identities, with a strong understanding of fast-paced and high-expectation environments.
👌 Available now
⏱️ Reliable & deadline-driven
🖐️ Open to long-term and high-value collaborations
📱 Instagram/Meta • TikTok • Twitter • YouTube • LinkedIn • Twitch • Snapchat • Reddit • WhatsApp • Discord • Line, Weibo, WeChat
🚀 +100M views generated • +300K followers grown • +10M likes achieved
French
Native or bilingual
English
Fluent
Spanish
Fluent
Italian
Basic
Portuguese
Basic
Can work on-site
Barcelone (up to 50km), Madrid (up to 15km), Alicante (up to 15km), Bilbao (up to 15km), Ibiza (up to 50km)
Experience
- GaldermaGlobal Digital Opinion & Influence Lead - Aesthetics brandsPHARMACEUTICALS INDUSTRYSeptember 2025 - Today (9 months)Barcelona, SpainGlobal Digital Opinion & Influence Lead - Aesthetics brands (Sculptra & Restylane)Social media, Influence, Content creation, Content guidelines
- OHO LiveDigital Content Manager - OHO AppFILM AND AVOctober 2024 - December 2024 (2 months)Paris, FranceDéfinition de la stratégie des contenus de l'application OHO dédiée au programme de télé-réalité Reality Club.Mise en place et exécution de la stratégie : création de contenus, rédaction, publication, modération en temps-réel de l'application au fil de la diffusion du programmeAnalyse insights (verbatims) et statistiques audiences/vidéoAmélioration continue de la plateforme et mise en place de tests produit/interface
- RabannePR & Influence ExecutiveLUXURY GOODSFebruary 2024 - Today (2 years and 4 months)Paris, FranceAutonomous management of a franchise, encompassing all aspects such as press, influence, and events.Collaboration with management to ensure the Rabanne brand's image and visibility align perfectly with the fashion house's DNA.Analysis and assessment of market activities, including press coverage and events, in coordination with the international team. Definition of editorial guidelines by region or country, and selection and sharing of best practices via the PR intranet feed.Contribution to the organization of international PR events and communication forums (e.g., international workshops and taskforces) and production of the associated deliverables. Supervision of local events.Development of the brand's influencer platform and coordination of local influencer campaigns, including co-creation, seeding, and events.Creation of communication tools such as invitations, press releases, save-the-date notices, press kits, and maintenance of the press room.Management of icons, perfumers, makeup artists, and other spokespeople by handling interview requests, photo shoots, and personal appearances.Coordination with global markets and agencies.Development of press angles tailored to specific product launches.
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Education
- Master Communication & Créations DigitalesISCOM2017
- Master Marketing & CommunicationUniversité de Montpellier2016
Certifications
- Google Ads Video CertificationGoogle2022
- Tik Tok Ads ManagerTik Tok SMB Academy2021