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Welcome to Matt's freelance profile!

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Matt Roffe

Digital Marketing & Ecommerce Specialist
  • Suggested rate
    €550 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Matt's quote.
Location and workplace preferences
Location
Manchester, United Kingdom
Can work onsite in your office in
  • and around Manchester (up to 50km)
  • and around Liverpool (up to 50km)
  • and around Preston (up to 50km)
  • and around Leeds (up to 50km)
  • and around Cheltenham (up to 50km)
Verifications

Freelancer code of conduct signed

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Verified email
Languages
Check out languages spoken by Matt
Categories
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Skill set (22)
Check out Matt's expertise
Matt in a few words
An all-round marketer with over a decade of experience growing brands & building high-performing teams. I've developed a detailed understanding of how to drive & deliver results at a strategic, tactical & technical level across B2C & B2B businesses.

While I specialise in ecommerce, I've worked across different industries globally including property, publishing & professional services, both client-side & agency. Brands/businesses I've worked for include THG Ingenuity, Lyle & Scott, Berghaus, Mercedes Formula-E, Homebase, Engie, Ribble Cycles & Cotswold Outdoor.

If you're looking for a marketer who is both strategic & hands-on, technically fluent & an established leader, then I could be a great fit for your business/project.

Team size managed: 50 heads
Budget(s) managed: £5m-£10m
Markets: UK, EU, Asia & US

Project Examples:

Homebase - role, Head of marketing: Vita Coco - role, Head of marketing: Elemis - role, Performance director:


Experience
  • The Rocket Works
    Founder
    January 2023 - Today (2 years and 2 months)
    Lancashire, England, United Kingdom
    A digital marketing & ecommerce consultancy founded to help SMEs navigate the challenging world of launching & scaling up.
  • Ribble Cycles
    Head Of Digital Marketing
    July 2022 - December 2022 (5 months)
    Preston, England, United Kingdom
  • THG Ingenuity
    General Manager (CPG Beauty / FMCG & Specialist)
    September 2021 - May 2022 (8 months)
    Manchester, UK
    Clients worked with including:
    - Burt's Bees
    - Elemis
    - Oral B
    - Gillette
    - Zoflora
    - Mercedes FE racing
    • Check out Matt's experience
Recommendations
Education
  • Storytelling Sprint
    Section 4
    2022
    Storytelling Sprint
  • Brand Strategy Sprint
    Section 4
    2022
    Brand Strategy Sprint
  • Squared Online Certificate in Digital Marketing, Digital Marketing
    Squared Online
    2017
    Squared Online Certificate in Digital Marketing, Digital Marketing
  • Postgraduate Diploma, Direct and Digital marketing
    The Institute of Direct and Digital Marketing
    Postgraduate Diploma, Direct and Digital marketing