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Martin Dunn

Airline Commercial, Revenue Management & Pricing

Can work in or around Bristol, London, Birmingham, Manchester, Exeter

  • 51.449749
  • -2.584173
  • Suggested rate €1,000 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Martin's quote.

This freelancer has confirmed full-time availability in the past 7 days.

Propose a project The project will begin once you accept Martin's quote.

Location and workplace preferences

Bristol, England, United Kingdom
Can work onsite in your office in
  • around Bristol and 50km
  • Around London and 100km
  • Around Birmingham and 100km
  • Around Manchester and 100km
  • Around Exeter and 100km


Business sector
  • Aviation & Aerospace
  • Transportation
  • Travel & Tourism


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • English

    Native or bilingual


Skills (19)

Martin in a few words

Airline commercial leader with broad experience in pricing, revenue management, digital retailing, sales & distribution with outstanding record of creating and implementing effective strategies to maximise revenues, gain competitive advantage and boost profits.

Worked with airline startup as CCO, with responsibility across all commercial areas, delivering effective structure, process, systems and procedures, establishing strong operational foundation.

Exceptional people manager, experienced in building and developing high performing teams Have delivered highly complex projects incorporating multiple departments, embracing latest industry trends & best practices, whilst always maintaining a strong customer focus.

Available to work remotely from home in UK, or office based world-wide.


Hans Airways

Chief Commercial Officer (CCO)  - As a freelancer

May 2022 - Today (9 months)

Established the commercial department for UK start-up airline, defining and implementing structure, strategies, resources, systems, brand, and identity. Developed integrated distribution plan encompassing PSS, revenue management & pricing, contact centre, travel trade, website, e-Commerce, digital and marketing

Hans Airways

Director Sales and Distribution  - As a freelancer

November 2021 - May 2022 (6 months)


Airline Commercial Consultant  - As a freelancer

England, UK

October 2021 - Today (1 year and 4 months)

An experienced senior leader with background across the commercial airline function: Strategy, Revenue Management, Pricing, Partnerships, Sales & Distribution, Building & developing effective teams, worked with large established and startup airlines. Good network of contacts and knowledge of systems and process.

Etihad Airways

Head of Strategic Pricing, Interline & Digital Retail Management

Abu Dhabi - United Arab Emirates

April 2016 - July 2021 (5 years and 3 months)

As Head of Strategic Pricing, I used my broad Pricing and Revenue Management knowledge and experience in managing teams to deliver multiple price strategies across culturally diverse and competitive environments. The role was focused on creating appropriate strategies for various pricing and market management teams to implement, with levels of governance, process and training to support effective delivery in worldwide marketplaces. As the world of pricing has evolved and become much more about personalization and tailoring the right blend of base product, add-on's and price (bundles) to the right customer, I was also responsible for creating a Digital Retail Management team focused on building new and innovative strategies using customer data, machine learning and dynamic pricing capabilities. I have also managed many critical projects working across multiple teams and departments as well as external suppliers and vendors and delivered successfully against challenging time-frames, reporting and presenting across the business to all management levels, and ensuring the buy in of various commercial teams in Head Office and remote locations.

Etihad Airways

Head of Commercial Route Management

Abu Dhabi - United Arab Emirates

July 2007 - March 2016 (8 years and 8 months)

In this role I oversaw market pricing and liaised with multiple senior sales teams and country managers to implement pricing strategies based on delivering optimal network performance, considering local market strengths and competitive positioning. Revenue performance was maximized by evaluating market demand and price and ensuring best traffic flows were taken through closely managing inventory system and settings. I lead a team of 30 senior managers, managers, and analysts at head office and in remote global locations, constantly reviewing our performance versus the market in a regularly changing competitive environment, to deliver effective and adaptable price and inventory control strategies.

Gulf Air

Head of Route Management


October 2005 - June 2007 (1 year and 8 months)

Directed various market types and utilized different price and inventory strategies to produce optimal revenue in markets with different booking and travel trends. Benchmarked competition on product and price (filed fares and available price as outcome of fare and inventory control). Supervised six market based pricing staff and shared inventory support of 15 others with 3 three route managers. Selected Contributions:
• Developed effective pricing, special offers, and customer mailings and enhanced website to help quadruple direct revenue in 12 months.


Pricing Manager

Castle Donington, Derby DE74, UK

February 1989 - September 2005 (16 years and 7 months)

Managing the pricing strategy and distribution for bmi network