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Malt Strategy
Marta Muñoz CadalsoMM

Marta Muñoz Cadalso

Consultora CRM Senior | Marketing Automation

€200/day
Madrid, ES
3-7 years
Email marketing
CRM
Adobe Campaign
Análisis de datos
Marketing

Average response time: 1 hour

About Marta

¡Hola! Soy Marta, consultora CRM y especialista en automatización de marketing con más de 4 años de experiencia transformando datos en estrategias de comunicación rentables y automatizadas.



Mi día a día consiste en unir el mundo del negocio con la ejecución técnica. He trabajado optimizando ecosistemas complejos de Salesforce y Adobe (incluyendo AEM) en sectores altamente regulados y exigentes como la banca y el sector farmacéutico.

¿En qué puedo ayudarte como freelancer?
  • Arquitectura e Implementación Técnica: Configuración y optimización de Adobe Campaign (Classic/Standard) y arquitecturas de datos.
  • Estrategia Multi-canal: Creación y despliegue de flujos automatizados de alta frecuencia (Email, SMS, CRM).
  • Segmentación Avanzada y SQL: Análisis profundo de datos mediante PL/SQL para impactar a la audiencia correcta.
  • Migraciones y Transición CRM: Gestión técnica de migraciones de sistemas propietarios hacia herramientas líderes del mercado.
Trabajo bajo metodologías Agile (JIRA), hablo inglés fluido y me adapto rápidamente a equipos multidisciplinares. Si buscas optimizar tus tasas de conversión y automatizar tus campañas sin perder el control de tus datos, ¡hablemos!
Banking and Financial Services
Pharmaceuticals

  • English

    Native or bilingual

  • French

    Conversational

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Unicaja /
    CRM Consultant
    January 2024 - Today (2 years and 5 months)
    Scalian, BU, Belgium
    Lead the end-to-end technical execution of Adobe Campaign architectures, ensuring seamless integration with existing banking data structures. Orchestrate cross-functional campaign strategies, utilizing AEM (Adobe Experience Manager) for content delivery and asset management. Drive continuous campaign optimization through A/B testing and SQL-based data segmentations to enhance conversion rates.
  • RSI /Pagegroup
    Deployment Analyst |
    January 2024 - January 2024
    Managed the technical integration and migration of proprietary CRM systems into Adobe Campaign Classic/Standard. Acted as Technical Project Manager for high-stakes financial products, overseeing pre-concession loan workflows. Conducted deep functional analysis to translate business requirements into automated technical solutions.
  • Omega CRM
    Marketing Automation Consultant
    January 2022 - January 2024 (2 years)
    on behalf Boehringer
    Executed global lifecycle marketing automation for the EMEA region, specializing in high-frequency multi-channel deployments (Email, SMS, Veeva CRM). Implemented Agile (JIRA) workflows to streamline delivery between stakeholders and technical units. Enhanced campaign performance by applying industry best practices and data-driven optimization.
Check out Marta's experience

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Education

  • Communication publicitaire
    Université Libre de Bruxelles
    2019
    Communication publicitaire
  • Master in Digital Marketing
    Universidad de Nebrija
    2022
    Master in Digital Marketing
Check out Marta's education

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