Skill set (16)
Mark in a few words
Scaling a tech business is not easy. But, chances are, you’re leaving money on the table.
How do you move from discounting your product to scaling your revenue?
We know it can be done. The key to success is showing customers how you to make their lives easier. Instead, most tech companies focus on selling their tech, a hard task in a demanding market.
Easier said than done.
The day job gets in the way with teams to manage, customers to support, sales numbers to hit, budgets under scrutiny, and a momentum of 'this is how we've always done it' being hard to shift. Finding the time to change up gears to scale growth can seem impossible.
I work with Tech companies struggling to ‘sell more’. We work together to Max your Product Value, Upgrade your GTM Strategy, and Align your Org for success.
I specialise in Product Value Creation, Value Proposition Development, Go To Market Strategy, Cloud Marketplace, Ecosystem Partnerships, Interim Partner Management.
By understanding your technology, I translate that to more value for your top line. Let's talk to explore what would make a difference to your top line.
Experience
- Connected World - Partnership ServicesValue Led Growth AdvisorFebruary 2023 - Today (2 years and 2 months)London, UKCloud and Technology Partnerships to unlock new revenue. I guide Technology Suppliers towards more growth by developing value-led partnerships with other organisations. Whether you are at a 'not sure where to start' beginning, or need to re-kindle long term partnerships, I take a three phase approach: Plan: --> Qualify and agree the best partnership path for your business. Identify mutual value * Develop business plan * Leadership buy-in * Success indicators. Launch: --> Launch your partnership revenue ready Partnership on-boarding * Field enablement * Legal support * Agreement negotiation * GTM planning * Resource planning * Product and Engineering support * Joint solution planning * Sales Ops support Grow: --> Rapidly mature your partnership to create market impact and new revenue Joint account planning * Joint solution development * Co-sell * Co-marketing
* Field enablement * Pipeline development * Performance reporting * Relationship development ➡️ 1. Connect on LinkedIn ➡️ 2. Send me a message ➡️ 3. Discover how partnerships can help you grow - ConvivaDirector, ChannelsMarch 2022 - January 2023 (10 months)London, UKChannel Business Growth and Program Development. GCP, AWS Cloud Partnership Launch and Revenue Growth. Partner solution design and GTM - media and data streaming ecosystems. Technology partner management, Reseller channel development.
- MS Media Consulting LtdPartnership Strategy Consultant | Cloud Partnership Specialist | Media Tech Go To Market SpecialistMay 2019 - March 2022 (2 years and 10 months)London, UKConsulting in Partnership Strategy and Value Propositions Development:- Planning: Identifying value generated across partnerships, market fit and growth potential: Partnership Strategy, Joint Solution Design, Go To Market Planning, and Corporate Buy-In to Growth Plans.- Execution: Revenue-first partnerships, Joint marketing and solutions based on agreed-upon GTM strategies. My focus is always on building long-term, trusted relationships, creating mutual value, and developing customer compelling use cases.- Revenue & Growth: It's all about the money. I create short- and long-term plans that align with corporate financial goals, whether it's short-term deals or long-term product development and integration.
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Education
- MEng, Electrical and Electronic Engineering with CommunicationsUniversity of Bath2000MEng, Electrical and Electronic Engineering with Communications