Mark Merrywest

Created and evolved the Product function at FLOCC working with clients across a wide range of industries and sizes from and startups and scale up to mulitnational corporations. Leading the cross-functional team of product managers, planners, designers, developers and marketers to deliver a high quality product consultancy service across Discovery, Agile delivery and Growth. Notable Project

● Led the conceptualising and development to launch of a new startup in the hospitality space

● Supported strategic business planning - leading to successful pitching for pre-seed funding

● Led the go-to-market and digital marketing strategy attracting over 150 early adopter expressions of interest.

● Established the use of Agile project management techniques and CI/CD processes from the ground up

Responsible and accountable for product vision, design, planning usability and quality of releases; working as the internal client champion to the FLOCC team. Held strategy workshops to create, develop and continuously improve our clients' product roadmaps Researched customer needs and wants on behalf of our clients to discover and specify EPICs and User Stories to build the pipeline for the development team. Championed a Lean, Agile Product Management approach for all members of the FLOCC team.

Worked alongside clients at the C-Suite level as their trusted product marketing partner to develop their go-to-market and growth strategies. Created and developed brand identities, values, and vision before effectively translating this into long term marketing and communication programmes. Collaborated closely with discovery, design, development and planning teams to ensure alignment to customers' needs and the overall marketing strategy.