I'm a clinical psychologist and Addictions MSc. Marketing lead, Neurodiversity and LGBTQ+ advocate, Impact entrepreneur, Chevening alumna.

My professional background includes holding leading positions in marketing and communications in both B2B and B2C companies, including Askona, Unlimint, Semrush and Yandex, as well as advisor roles.

I have experience in managing multi-channel demand generation campaigns, including email, events, webinars, landing pages, digital, and content. I am confident in my ability to work closely with engineering teams, founders and sales to align on goals and maximise campaign effectiveness. I am also experienced in writing copy for web, paid digital, email, and other channels, and managing niche events.


Since its launch as a start-up, I was creating Bankex’s brand image from scratch as its PR Director. Bankex ended up as a global fintech company, ranked by Enterpreneur among top-9 of the most anticipated ICOs in the world in 2017. I was also part of the core team at Semrush, responsible for the company’s-IPO Communications and action plan.

Data analysis and objective measurements are integral to my decision-making process, allowing for flexibility and timely adjustments in a constantly changing world. Data and automation through tools and routines are also crucial for me when it comes to planning and reporting.

Among the tools/platforms I’ve been using, Google Analytics, Asana, Jira, SimilarWeb, Semrush, HubSpot's A/B Testing Kit, Canva, Wordpress, HubSpot CMS Hub, Medium, HubSpot, Salesforce, Microsoft Dynamics, Tilda, Google Optimize, Muck Rack, SproutSocial, AppStore connect, Appmasters.com

Finally, my journalistic background, and my passion for storytelling made me a strong brand manager who builds marketing around the company's vision, values and North Star, launching unexpected collaborations and native integration all in line with the brand’s positioning.