About Marianna
👋 About me
Hi, I’m Marianna — a CRM expert with 15+ years of professional experience, combining strong technical and analytical expertise with a creative, customer-centric approach.
I've worked across e-commerce, tech, manufacturing, consumer goods, NGOs, and mobile apps, supporting both B2B and B2C organizations.
💼 My Experience
Over the years, I have designed and implemented CRM systems from scratch, managed complex customer databases, and built end-to-end customer lifecycle journeys that improved conversion, engagement, retention, and customer satisfaction.
Thanks to my strong analytical skills, I turn raw data into actionable insights and data-driven strategies and campaigns, always with the user in mind.
🧠 My Services
- Setting up or restructuring CRM platforms (Braze, HubSpot, Pardot, Mailchimp) to support business and customer needs
- Designing omnichannel customer journeys to nurture leads, engage users, and build loyalty
- Creating marketing automation flows (email, push, in-app) for acquisition, onboarding, retention, and re-engagement
- Managing customer data, segmentation, and personalization
- Building dashboards and reports to track KPIs and optimize performance
- Integrating CRM platforms with tools such as Zapier, Typeform, Trustpilot, Google Analytics, Snowflake, and more
- Auditing CRM setups and performance to identify improvement opportunities
🛠️ My Toolset
- CRM: Braze, HubSpot, Salesforce, Pardot, Mailchimp
- Analytics & Data: Mixpanel, Google Analytics, SQL-based queries
- Automation & Integration: Zapier, Postman
- Customer Experience: Qualtrics, SurveyMonkey, Trustpilot
- Other: Typeform, Shopify, Jira
🤝 Let’s work together
Interested in collaborating? I’d be happy to support your project and help you get more value from your CRM and customer data.
English
Fluent
Armenian
Native or bilingual
Russian
Native or bilingual
Spanish
Conversational
Dutch
Basic
Remote only
Primarily works remotely
Experience
- Electromaps | WallboxCRM ManagerTECHJune 2022 - Today (4 years)Barcelona, SpainDriving customer engagement for the #1 app for EV drivers in Spain.-Implementation of Braze customer engagement platform for our B2C and B2B customers-Management and daily operation of all customer communication - transactional and marketing-Coordination of all channels - emails, push notifications, in-app messages-Integration with all sorts of platforms like Salesforce, Typeform, website, external data...Toolkit: Braze, Zapier, Google Analytics, Shopify, Typeform, Mailchimp, Jira, Salesforce, Mixpanel, PardotSkills: SQL · Braze · CRM Program Management · Trabajo en equipo · Shopify · Comunicación · Google Analytics · CRM · Email Marketing
- EurofloristCRM & Retention ManagerE-COMMERCEJanuary 2015 - February 2018 (3 years and 1 month)Amsterdam Metropolitan Area, NetherlandsResponsible for CRM strategy & infrastructure including email, sms marketing and customer reviews-Implemented Hubspot marketing automation platform and integrated it with a home-grown website-Developed and implemented group marketing automation strategy and data models. Increased automation from 1% to 7% in one year.-Designed and developed email marketing concepts, processes, reporting, analytics models, templates-Improved customer feedback process efficiency by 50%-Researched and implemented stage 1 of Qualtrics Customer Experience platformToolkit: Google Analytics, Supermetrics, Tableau, ExOpen, Hubspot, SurveyMonkey, Trustpilot, Qualtrics, Apsis, Mailchimp, Jira, AdWordsSkills: Qualtrics · Google Analytics · HubSpot · CRM · Email Marketing
- PhilipsDigital Marketing and CRM SpecialistTECHSeptember 2011 - May 2014 (2 years and 8 months)Amsterdam, NetherlandsIn my role in the Digital Marketing team of Domestic Appliances I've been responsible for the development and implementation of the digital strategy and CRM.I have had an opportunity to work in three different roles on various projects.1. IT Business productivity specialist (Best, the Netherlands)2. Healthcare IT landscape optimization specialist (Boston, USA)3. Digital marketing and CRM specialist (Amsterdam, the Netherlands)Skills: IT Business Management · Google Analytics · CRM · Digital Marketing
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Education
- Understanding Media by UnderstandingGoogleUnderstanding Media by Understanding
- Master of Science in Information ManagementUniversiteit van Tilburg2011International Master in Management of Information Technology (IMMIT) Program