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Mariana MarquesMM

Mariana Marques

Digital Strategy Consultant & Loyalty Specialist

€275/day
Madrid, ES
8-15 years

Average response time: 1 hour

About Mariana

Over the years, I've developed strong expertise in project management, client relationships, strategic planning, creative content creation and loyalty marketing.

Key Skills:
Specialised in Multi-Channel Social Media Management & Strategy, Digital Content Management, Influencer & Campaign Management, Community Management, Creative Copywriting, Project Management, Loyalty Marketing, Customer Loyalty Retention.

Native in Portuguese, proficient in Spanish and English.
  • Portuguese

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • Nateevo
    Senior Digital Strategy Consultant & Loyalty Project Manager
    August 2024 - Today (1 year and 10 months)
    Madrid, Spain
    Client: Avolta

    As part of the loyalty team at Avolta, I am responsible for creating, managing and implementing engaging member benefits and content for a diverse range of prestigious brands, including Dior, Carolina Herrera, Lindt, Lancaster and many more. My goal is to drive deeper member engagement and deliver exceptional value through loyalty campaigns.

    I contribute directly to key activations and collaborate with the digital project management team to execute a variety of projects within the loyalty scope. My role combines creative strategy with seamless project execution, ensuring the success of the loyalty program.
    Email marketing Project Management Creación y redacción de contenidos Loyalty Strategy Customer Retention
  • Dékuple
    Loyalty Marketing Project Manager
    April 2023 - August 2024 (1 year and 4 months)
    Madrid, Spain
    At Dékuple, I was responsible for:
    Independently manage the execution of promotional marketing campaigns for diverse clients from distinct fields;
    Coordinating internal teams (Product, IT, Customer Service, etc.) for the campaign’s execution
    Maintaining continuous contact with the client, keeping them informed of the campaign’s progress
    Resolving any issues that may arise during the campaign
    Ensuring client satisfaction
    Promotional marketing campaigns Team Leadership Project Management Client Relationship Management Loyalty Marketing Customer Loyalty/ Retention
  • Roman
    Digital Account Manager
    SOCIAL NETWORKS
    February 2022 - Today (4 years and 3 months)
    Madrid, Spain
    - Creation and execution of communication strategies for WiZink Portugal and WiZink Spain social media channels and blog;
    - Online reputation management of the WiZink Portugal and WiZink Spain;
    - Copywriting;
    - Supervision of the work of the community managers and the blog writer;
    - Follow-up reports and results.
    Social Media Account Management Social Media Strategist Team Leadership Marketing

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Education

  • Postgraduate Course | Audiovisual & Multimedia
    Minho University - Portugal
    2014
  • Erasmus Programme | Journalism
    University Carlos III de Madrid
    2012

Skill set (53)

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