Description

Diseñadora de producto especializada en interfaces AI, plataformas SaaS y ecommerce. Ayudo a empresas a transformar productos complejos en experiencias intuitivas que convierten y retienen usuarios.

He liderado el diseño end-to-end de plataformas B2B SaaS en SuperReal, trabajando con clientes como MediaMarkt y Meliá. Construí un Design System desde cero que redujo el tiempo de desarrollo un 20%, y diseñé soluciones de chat con AI que mejoraron la eficiencia de interacción un 10%.

Lo que me diferencia: entiendo tanto el diseño como el negocio digital. Manejo Figma, Framer, herramientas AI (Midjourney, Runway, KreaAI) y también Shopify, Klaviyo y Meta Ads. Eso me permite diseñar no solo para que se vea bien, sino para que funcione y venda.

Trabajo de forma autónoma, entrego en plazos, y me adapto rápido a contextos nuevos. Disponible para proyectos remotos.

Industry field of expertise

Languages

Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent
Arabic
Basic

Workplace preferences

Can work on-site

Madrid (up to 50km)

Pepa Blasco Fashion Group
UX/UI Designer & Ecommerce Manager
November 2025 - May 2026 (6 months)
Madrid, Spain
• • Managed full ecommerce operations on Shopify and Amazon Seller Central, optimising product listings and stock workflows.
• • Led UX improvements to the online shopping funnel, directly supporting conversion rate growth.
• • Executed Meta Ads and Amazon Ads campaigns; built and automated Klaviyo email flows including abandoned-cart recovery.
• • Configured Meta Business Manager end-to-end: domain verification, pixel integration, ad account setup and compliance.
SuperReal
Product Designer
October 2023 - June 2025 (1 year and 8 months)
Madrid, Spain
• • Led end-to-end UX/UI design of the company's core B2B SaaS platform — from discovery and research to developer handoff.
• • reduced development time by 20%. Built a Design System from scratch that improved cross-team consistency and
• • Designed and prototyped AI-powered chat interfaces for MediaMarkt and Meliá, improving user interaction efficiency.
• • lifted conversion rates by 10%. Ran A/B testing and usability research cycles; iterated on product flows that
• • Managed design delivery across multiple simultaneous projects in an Agile environment, collaborating daily with engineers and PMs.
• • Produced brand, illustration and motion assets for SaaS and B2C product lines.
Software as a Service (SaaS) UX Research
Estimado — Marketing Creativo
Visual & Graphic Designer
January 2022 - October 2022 (9 months)
Valencia, Spain
• • Designed multi-platform digital campaigns in collaboration with senior creatives and marketing teams.
• • Produced online and offline campaign assets with consistent cross-channel brand identity.