Skill set (17)
Maria Alejandra in a few words
I'm Maria, a digital marketing expert with over five years' experience in the Spanish, Latin American, and French markets. During my professional career, I developed the brands of the largest media company in France on international markets. And have developed marketing strategies and paid advertising campaigns for several eCommerce brands over the last few years. All aspects of this process are included, including market strategy, planning, content creation, campaign management and optimization. With a Masters degree in International Negotiation and Sales, I'm an excellent communicator who takes on any challenge with enthusiasm. Learning new skills and digital performance are my passions.
Experience
- POV mediaCo-FounderCONSULTING & AUDITSSeptember 2022 - Today (2 years and 1 month)Paris, FrancePOV: Exceeding expectations, establishing new standards in Growth, Creative & Performance Marketing.
- PRISMA MEDIAResponsable Partenariats Acquisition / Partnership & Growth Manager EMEAPRESS & MEDIANovember 2021 - November 2022 (1 year)Paris, France• Successfully led the EMEA market expansion across 10 of the top-50 French magazines.• Profitably oversaw a multiple seven digits euros annual advertising budget.• Performance marketing: Campaigns setup and optimization across multiple platform and channels (Native ads, Social Media ads, SEA).• Effectively led my team exceeding objectives expectations by 150%.• Responsible for KPIs alignment ensuring business growth across Revenue, Margin, ROI, CAC, among others.• Proactively nurture and develop key relationships with internal and industry stakeholders.• Data analysis, deeply knowledgeable in Google Analytics, Salesforce, DOMO, Orion.
- PRISMA MEDIATraffic Acquisition Manager –English and Spanish MarketSeptember 2020 - November 2021 (1 year and 2 months)Paris, France• Effectively developed market penetration strategies, increasing revenue by 300% in the English and Spanish markets.• Management and tracking of advertising campaigns in social media and native ads platforms.• Accelerated business growth, nurturing long-lasting profitable relationships with partners.• Implemented paid traffic digital strategies across 6 different countries.
1 recommendation
AT
Armando Toledo recommend Maria Alejandra
1/24/2023
I have had the pleasure of working with Maria on numerous projects over the years, and I can confidently say she is an exceptional creative professional in the fields of digital growth strategy, performance advertising, media buying, and brand content. She is an experienced professional with a proven track record of success. Maria is highly organized and detail-oriented, able to think strategically and develop creative solutions to complex problems. She is also an excellent communicator, able to quickly and effectively convey her ideas to her team and clients. I highly recommend her as a great asset to any project, team or organization.
Education
- MSc in Management, International Negotiation & Sales ManagementIÉSEG School of Management2019MSc in Management, International Negotiation & Sales Management
- Bachelor's degree on Business Administration - BBA Business Administration and ManagementUniversidad Externado de Colombia2018Bachelor's degree on Business Administration - BBA Business Administration and Management