Marc Olivier Leconte

• Develop and execute high-impact brand positioning, marketing campaigns and key partnerships to drive brand awareness, customer engagement and performance across all channels.

• Create and drive creative omni-channel sales initiatives to amplify revenue growth and profitability.

Built a reputed influential and internationally recognized Hydrofoil Surf & Electric Watercraft brand distributed in 40 countries.Led and managed the growth of the company and structure the operations. Turnover 10M. Reporting to the board.• Lead and manage the growth of the company through refining and implementing the business plan and long-termstrategic goals.o Guide every area of the business, recruiting a team of 25 and leading the entire management team. Defined rolesand responsibilities of a multi-cultural direct report team. Moved towards a high performing team culture basedon taking ownership and accountability, a common goal, constructive feedback, therefore improving teamproductivity and dedication.o Full responsibility of the P&L with a strategic view to increase revenues (+100%) and profits.o Optimized merchandizing by shortening lead times introducing an optimized product development critical path,relocating the inventory in key markets, improving predictability with accurate forecasting, and joining sales andproduct planning.o Build and present performance reports to the board of directors and Strategic Committee.2• Lead and promote ‘transversal’ initiatives, building bridges between divisions and functions to leverage the groupresources, create synergies and opportunities.o Set innovation as a priority to maintain brand equity and a leading position in the market. Ensure constant supplyof new product categories by optimising R&D and product development budgets.o Review and negotiate all types of commercial agreements for customers, vendors, and partners. In 5 continents.o Streamlined operating systems to reduce overheads and improve efficiency and productivity.o Took ownership of the management of sales and marketing functions. Lead the switch towards an omni-channeldistribution model with strong emphasis on e-Commerce (e-Com reaching 10% of sales).

Managed brand operations from design brief to sourcing, production, marketing, and Omni Channel distribution. Team 30. Leveraged brand values and established worldwide strategic objectives. Turnover 50M. Reporting to the CEO and founder.

• Secured the Olympics supply contract for London, Rio and Tokyo Games by negotiating with World Sailing and IOC to remain the exclusive supplier of windsurfing equipment.

• NP-Surf brand launch, technical apparel & accessories. Set the vision of the newly created brand. Built the value proposition and created the product range. Coordinated seasonal launches, oversaw sales kpis.

• Improved the EBIT of the division by reducing operating costs, implementing leaner working processes and cost engineering program.

• Developed an Omni-channel distribution model through own retail, wholesale network and on-line solution.

• Monitored market trends, oversaw advertising and marketing campaigns, with revised launch schedule and merchandising plan to establish the brand as the reference in the market.