About Marco
Profesional en Business Transformation y Data Analytics con más de 10 años de experiencia liderando iniciativas estratégicas de innovación, optimización operativa y transformación digital en entornos internacionales. Especializado en la gestión integral de proyectos, implementación de soluciones CRM, rediseño de procesos y análisis de datos para mejorar la eficiencia organizativa y la toma de decisiones.
A lo largo de mi trayectoria, he dirigido equipos multidisciplinares y gestionado proyectos complejos, asegurando la alineación entre las necesidades del negocio y las capacidades tecnológicas. Mi enfoque se basa en una combinación de rigor analítico, planificación estratégica y una ejecución orientada a resultados, contribuyendo a mejoras medibles en productividad, precisión de datos y calidad del servicio.
Comprometido con la excelencia operativa y la mejora continua, aporto una sólida capacidad para gestionar el cambio, fortalecer la colaboración entre stakeholders y garantizar implementaciones exitosas en entornos dinámicos y exigentes.
Italian
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Barcelona (up to 50km)
Experience
- OpellaDigital PMOPHARMACEUTICALS INDUSTRYSeptember 2025 - Today (9 months)Barcelona, SpainOversees delivery and coordination of digital projects for P&C and PPLS domainLead multi-country HR and Payroll digital transformation initiatives, coordinating global vendors and internal stakeholders across platform implementation, integrations, and operational governance for enterprise HR ecosystems.Develop governance documentation (TOM, RACI, AMS workflows) to standardize operations.
- Self-EmployedBusiness Transformation and CRM ManagerPHARMACEUTICALS INDUSTRYJanuary 2024 - Today (2 years and 5 months)SpainAs an independent Business Transformation & CRM Manager, I partnered with clients to drive digital transformation, optimize CRM strategies and streamline operations. Delivered end-to-end solutions—from process redesign to system implementation—while aligning technology with business goals. Key Achievements• CRM Strategy & Implementation: Led the adoption of CRMs improving data accuracy and user adoption..• Process Optimization: Redesigned workflows for lead management, customer service, compliance tracking, reducing manual effort.• Business Transformation: Identified gaps in legacy systems and migrated clients to modern platforms, enabling scalability and regulatory compliance.• Stakeholder Training: Developed training programs and change management plans to ensure smooth transitions for end-users.• Data & Analytics: Built dashboards to track KPIs like customer engagement, conversion rates, or field team performance.
- IED - ISTITUTO EUROPEO DI DESIGN SL,Business Transformation and CRM ManagerJanuary 2020 - January 2023 (3 years)Spain• Spearheaded the planning and execution of business innovation projects, ensuring alignment with the IED group's vision and achieving [specific measurable outcome, e.g., 20% improvement in operational efficiency].• Led the implementation and optimization of CRM systems across B2B and B2C markets, enhancing customerengagement and satisfaction by [specific percentage, e.g., 15%].
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Education
- Bachelor of ScienceAldo Moro Polytechnic InstituteBachelor of Science
- Business Project Management and Big Data IntelligenceBusiness School of BarcelonaBusiness Project Management and Big Data Intelligence