Marcello Riccio

From founding a successful e-commerce business to gaining experience in multinational corporations, I bring a unique and results-oriented perspective to digital growth. With a Master's degree in Management and a decade of experience in digital marketing, I have honed my ability to transform ideas into scalable and profitable businesses.

My career has been an intentionally designed journey, starting with solid university studies and continuing in companies like Colgate, Fiorucci, and Trivago, before taking the leap into entrepreneurship with faraone.shop. This combination of experiences, from corporate to the startup world, has provided me with a deep understanding of market dynamics and cross-cultural collaboration.

As a Growth Hacker Ecommerce Consultant, I am here to guide businesses through the complex digital landscape. My specialization focuses on optimizing every stage of the customer journey, from acquisition to retention and win-back of lost customers. I am an expert in Paid Advertisement (Meta, Google, TikTok, Bing, Pinterest), E-commerce Strategic & Management, and Automation & AI.

My experience with multi-million Euro/month budgets and my passion for continuous learning allow me to offer strategies that not only generate revenue but maximize profit.

I am ready to put my strategic vision and deep practical knowledge at the service of your business growth. If you are a business, an e-commerce professional, or an e-commerce owner looking for a partner who can convert challenges into opportunities, I am here to make an impact.