Description

I’m a Senior Revenue Strategist with over a decade of experience helping hotels and resorts boost revenue through smarter pricing, forecasting, and distribution. I’ve worked with brands like Wyndham, Radisson, and Best Western, managing multi-property portfolios and leading system rollouts (IDeaS, SiteMinder).

I partner closely with owners and hotel teams to turn data into actionable strategies—optimising OTAs, tightening system configurations, and driving measurable RevPAR and TrevPAR growth. My goal is simple: help properties unlock their full revenue potential.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Málaga (up to 50km)

IDILIQ Group - Wyndham Hotels
Cluster Resort Revenue Manager
HOSPITALITY
June 2022 - Today (4 years)
Málaga, Spain
• Spearheaded the launch of new hotel operations, overseeing on-site team training, systems testing, and successful go-live implementations across three resorts.
• Designed and executed effective distribution and pricing strategies based on detailed competitor benchmarking and market demand insights.
• Drove measurable revenue growth and increased market share through dynamic pricing and data-driven decision-making.
• Assessed and optimized segmentation performance across distribution partners, contracted rates, and online visibility through SiteMinder integration.
• Managed group business pricing, displacement analysis, and account performance tracking to maximize revenue opportunities.
• Produced detailed weekly forecasts, performance reviews, and annual budgets for all resorts under management.
• Provided remote coaching and daily operational support to the reservations department.
• Led the regional rollout of IDeaS Revenue Management System, including configuration oversight, training, and adoption support.
siteminder Dynamic Pricing & Yield Optimisation Data analysis Microsoft Excel ideas
Best Western Hotels & Resorts
chat
October 2016 - February 2020 (3 years and 4 months)
Dublin, DN, Ireland
Provided revenue optimisation and system support for international hotel portfolios, focusing on pricing strategy, forecasting, and distribution performance.

Configured and maintained SynXis, OPERA Cloud, and channel managers, ensuring accurate rate loading, mapping, and OTA connectivity.

Built strong relationships with property teams, offering ongoing coaching and support on revenue strategy, inventory management, and system best practices.

Delivered tailored training sessions to GMs, reservations, and sales teams to improve commercial execution and understanding of revenue principles.

Streamlined reporting and improved data accuracy through standardised templates and automated dashboards.

Collaborated with cross-functional teams to align commercial objectives, troubleshoot system issues, and drive overall revenue performance
Radisson Hotels
Cluster Revenue Manager
February 2020 - May 2022 (2 years and 3 months)
Madrid, Spain
• Ensured all best practices and standard operating procedures were followed to capitalize and optimize revenue potential and increase market share for multiple property TrevPAR.
• Utilized and developed revenue systems and BI tools to base decisions on current, relevant data analysis.
• Created departmental strategies, conducted market opportunity analysis, and developed demand pricing strategies
• Led quarterly budget reviews with key stakeholders, aligning on strategies to maximize profitability.
• Provided synopsis of results vs. direction WOW and held weekly discussions on future strategies such as booking pace, pricing strategies, competitor demand and marketing opportunities.
• Coordinated local PMS on-boarding with the Systems Management team.