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Lynnsay Martin Razimbaud

Digital Marketing Specialist
  • Suggested rate
    €595 / day
  • Experience8-15 years
  • Response rate100%
  • Response time12 hours
The project will begin once you accept Lynnsay's quote.
Location and workplace preferences
Location
Glasgow, United Kingdom
Remote only
Primarily works remotely
Verifications

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Verified email
Languages
Check out languages spoken by Lynnsay
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Skill set
Check out Lynnsay's expertise
Industry fields of expertise
E-commerce
Social Networks
Digital and IT Services
Food and Beverage
Retail (Small Business)
Lynnsay in a few words
Digital marketing specialist with extensive experience working both agency and client-side, within B2B, e-commerce and tech. Passionate about delivering results though high-performing campaigns across paid social, search, email and CRM.

Areas of expertise:
- Planning, creation and management of digital ad campaigns
- Email marketing strategy and management
- Implementation of new email marketing/automation platforms
- Copywriting for ads, websites and other marketing content
Experience
  • Google
    Marketing Project Coordinator
    TECH
    June 2023 - January 2024 (7 months)
    • Responsible for driving product adoption and incremental revenue from lead generation clients, as part of the Google Ads EMEA Product Marketing team
    • Managed ‘Here We Grow’ program – a targeted initiative to engage and educate clients on the capabilities of Google Ads for lead generation.
    • Created a content series delivered through email, including a 1-page narrative, 5-part webinar series and 4 case studies
    • Worked closely with the sales team to build the right audience for the program, growing to 300+ clients made up of A-level (C-suite) and B-level (senior management) contacts
    Email marketing Growth Marketing B2B Marketing
  • LMR Marketing
    Freelance Performance Marketing Specialist
    January 2023 - Today (2 years and 2 months)
    Performance marketing specialist with over 6 years of experience delivering successful digital campaigns for businesses big and small.
  • META
    Business Marketing Manager, Agencies EMEA
    TECH
    April 2022 - December 2022 (8 months)
    London, UK
    • Responsible for driving awareness and adoption of Meta products and services amongst the media agency audience across EMEA
    • Planned and delivered the digital media strategy for the Meta Agency Summit, generating 10,000+ sign-ups to the virtual event and 300 VIP client registrations to the live event
    • Implemented a new test and learn strategy for social media ads, resulting in a 27% increase in click-through-rate and 53% decrease in cost-per-click
    • Check out Lynnsay's experience
Recommendations
Education
  • Master's degree, International Business with Modern Languages
    University of Strathclyde
    2017
    Master's degree, International Business with Modern Languages
  • Master of Business
    Marketing Week Mini MBA with Mark Ritson
    2020
    Mini MBA, Marketing
  • Bachelor of Science in Marketing
    HEC Montréal
    2016
    Master's degree, Marketing
  • Level 1 Award in Wine and Spirits
    Wine & Spirit Education Trust
    2017
    Level 1 Award in Wine and Spirits
  • Level 2 Award in Wine & Spirits
    Wine & Spirit Education Trust
    2017
    Level 2 Award in Wine & Spirits