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Lydia Birgani-Nia Brand Consultant (Innovation + Culture Strategy)LB

Lydia Birgani-Nia

Brand Consultant (Innovation + Culture Strategy)
  • Suggested rate
    €535 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Lydia's quote.
Location and workplace preferences
Location
London, United Kingdom
Can work on-site at your office in
  • and around London (up to 50km)
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Languages
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Skill set
Lydia in a few words
Lydia Birgani-Nia is a London-based Welsh/Iranian Freelance Brand Consultant with a diverse background in sports culture, Web3, and digital innovation.

With 10+ years of experience across the UK and Middle East, Lydia delivers strategic solutions that help companies across fashion - sports - tech - gaming - entertainment.

As a football player for London based grassroots team Baesianz FC, Lydia combines her deep understanding of sports trends with cutting-edge knowledge of digital spaces to drive impactful partnerships and innovative strategies. Lydia is passionate about helping clients navigate the evolving landscape of the digital and sports industries, offering expertise in trend forecasting, partnership development, project management and Web3 integration.

Lydia is available for consultancy, advisory, commentating and public speaking opportunities.

Past clients include Meta, M&C Saatchi, Snap, Spring Studios, GANNI, Pernod Ricard, Absolut, Nike, Barbican, Alexander McQueen, PVH, Calvin Klein, Selfridges, Conde Nast.

At age 16, Lydia formed TFH, an online platform that was started in Abu Dhabi showcasing emerging brands in the Middle Eastern market and critically analysing the fashion industry. From here, she began consulting SME’s on expansion into the Middle Eastern market.

Outside of work, Lydia's interests lie in football, Muay Thai and gaming.
Experience
  • Institute of Digital Fashion
    HEAD OF NEW BUSINESS & PARTNERSHIPS
    TECH
    April 2022 - June 2024 (2 years and 2 months)
    London, United Kingdom
    Conducted high-level consultative meetings with client stakeholders, including C-suite executives, delivering IoDF's innovative services to clients such as:
    Meta, Snap, Spring Studios, Selfridges, and M&C Saatchi.

    Strategic Leadership & Relationship Management - Reported directly to the CEO, overseeing a team of 10+ members, including Creative & Brand, Marketing Communications, Research and Operations.

    Responsible for the onboarding of new employees, growing core team by 60% in 8 months.

    Conceptualised and established the consultancy arm of the company, bringing in a new revenue stream that became the driving force of the business.
    Business development Partnerships Communication Communication strategy artificial intelligence
  • Freelance
    Brand Consultant (Innovation, Culture Strategy)
    June 2024 - Today (11 months)
    Current: Freelance Brand Consultant
    [Clients include Nike]

    Freelance June 2024 - Present

    Provided strategic consultancy on digital innovation and retail experiences, focusing on emerging technologies in AI, AR, and mixed reality. Developed insights on phygital engagement, exploring how digital tools enhance in-store and online consumer interactions. Advised on the application of tech platforms and hardware for immersive brand experiences and co-creation initiatives. Contributed to high-level presentations and strategic recommendations for global teams.
  • Institute of Digital Fashion
    HEAD OF MARKETING & COMMUNICATIONS
    December 2020 - April 2022 (1 year and 4 months)
    Led global marketing campaigns and innovative activations, driving a 35% increase in brand awareness and a 25% rise in client inquiries.

    Partnered with creative teams to build unique marketing strategies across multiple channels, resulting in a 40% boost in engagement metrics.

    Fostered the development of IoDF's community and relationships with key global press partners such as Vogue Business, Forbes, and Dazed, enhancing media presence year-on-year.

    Thrived in the fast-paced blockchain, crypto, and DeFi markets, ensuring IoDF remained at the forefront of digital innovation and market trends.

    Responsible for global projects with leading tech companies and retail brands including Meta, Snap, Calvin Klein, Richard Quinn and Royal Salute.
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Education
  • BA Fashion Business 1st Class Honours
    Istituto Marangoni
    2018
    BA Fashion Business 1st Class Honours
  • Formal Education
    British School Al Khubairat
    2014
    Abu Dhabi, UAE