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Luz Guzman Professional Graphic Designer (HBO degree)LG

Luz Guzman

Professional Graphic Designer (HBO degree)
  • Suggested rate
    €250 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Luz's quote.
Location and workplace preferences
Location
Amsterdam, Netherlands
Can work on-site at your office in
  • and around Amsterdam (up to 50km)
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Reputation
485Followers
26113Views
1443Appreciations
Languages
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Categories
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Skill set
Industry fields of expertise
Digital and IT Services
Paper and Packaging
Press and Media
Social Networks
Retail (Small Business)
Luz in a few words
I’m Luz, a Peruvian graphic designer and illustrator based in the Netherlands. With 10 years of experience specializing in branding and illustration, I bring ideas to life through visual storytelling, using a mix of magic powders, lots of coffee, and the latest creative trends.
Experience
  • Luzgga
    Freelancer
    March 2020 - Today (5 years and 2 months)
    - 50+ Key clients including Adobe, United Nations, Nestlé, American Express, Canbo, Logitech, Plan International, Coderhouse, Little Inca, Interbank, Belcorp, Intercorp.
    - Branding & Visual Identity – Developed branding for 100+ brands across diverse industries, creating brand books, illustrated games, and editorial projects.
    UI/UX Design – Created and optimized user interfaces and experiences by applying a lean design process, incorporating research, prototyping and user testing.
    - UGC Content Creation – Strategically produced User-Generated Content (UGC) to boost brand visibility and audience engagement. Helped drive a 25% increase in conversions for brands incorporating UGC into their marketing strategies.
  • Wix
    Web Designer & Content Creator
    SOFTWARE PUBLISHING
    October 2024 - Today (7 months)
    - Produced 24 UGC video content pieces for social media, specializing in web design.
    - Contributed to a 20% increase in brand recognition for Wix Studio as a powerful tool for web designers and professional studios.
  • Government of Peru
    Graphic Design Specialist
    PUBLIC SECTOR
    June 2018 - March 2021 (2 years and 9 months)
    - Ministry of Tourism – Managed social media content, print materials, and branding for 5 national campaigns under the Peruvian General Directorate.
    - Ministry of Production – Developed branding, visual merchandising, and event experience for 3 national campaigns supporting 30 small businesses.
    Led UI design for 3 web interfaces and composed over 20 scenes and motion graphics for the Peru Imparable national campaign.
    - Ministry of Culture – Implement 30 infographics for museum events, restructured 50 visual merchandising materials, and designed 5 books about Caral Culture.
Recommendations
Education
  • Master of Design
    Palermo University
    2025
    Master in Design Management
  • Advanced program in Digital Marketing
    EADA BUSINESS SCHOOL
    2019
    Advanced program in Digital Marketing
  • Bachelor of Arts
    Pontifical Catholic University of Peru
    2017
    Bachelor's degree of Arts.