Description

I help companies launch and grow products through clear positioning, go-to-market strategy, and hands-on campaign execution.

I’ve worked across global organisations like Samsung and Bain & Company, delivering multi-channel campaigns and product marketing initiatives across European and international markets. My work has driven measurable results, including increased product adoption, higher engagement, and more efficient acquisition.

I combine strategic thinking with execution, meaning I don’t just define the plan — I help bring it to life across channels like CRM, LinkedIn, paid media, and landing pages.

I can support you with:

• Go-to-market strategy & product launches

• Product positioning & differentiation

• Campaign strategy & execution (B2B & B2C)

• Growth & performance optimisation

If you’re looking for someone who can both think strategically and execute effectively, I’d be happy to help.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

BAIN & COMPANY (ES)
GLOBAL MARKETING SPECIALIST
CONSULTING AND AUDITS
May 2025 - Today (1 year and 1 month)
Madrid, Spain
• Orchestrate go-to-market (GTM) strategies for flagship thought leadership, driving engagement across priority accounts.
• Execute targeted B2B marketing campaigns in collaboration with commercial teams, focused on conversion and account engagement.
• Leverage multi-channel tactics (email, LinkedIn Ads, organic social, landing pages) to support pipeline development.
• Manage end-to-end delivery of events and webinars to maximise audience reach and client interaction.
• Maintain and optimise CRM data to enable audience segmentation, performance tracking, and campaign effectiveness.
Go-to-Market (GTM) Strategy LinkedIn Marketing Content marketing Marketing Product Marketing
Samsung Electronics
GLOBAL MARKETING MANAGER
TECH
August 2023 - August 2024 (1 year)
London, UK
• Orchestrated cross-functional collaboration to deliver timely product updates and impactful marketing campaigns for four key global services, enhancing market presence and consistency.
• Optimised global operations by streamlining processes, leading training sessions for strategic subsidiaries, and partnering with senior management on go-to-market (GTM) strategies.
• Spearheaded quarterly product updates and marketing initiatives, leveraging market research and client feedback to drive service engagement and address emerging needs.
• Managed and led an international product operations team, ensuring effective collaboration and execution of global product strategies.
• Directed product performance and PPC reporting.
Go-to-Market (GTM) Strategy Product Marketing Email marketing Content marketing Marketing Analytics
Samsung Electronics
MARKETING COORDINATOR
TECH
May 2022 - August 2023 (1 year and 3 months)
London, UK
• Headed the department’s marketing operations, planning and managing advertising campaigns and creating efficient processes for campaign performance optimisation and reporting.
• Designed the product marketing strategy for European markets, increasing the service’s presence in
the markets and strategically managing internal stakeholders.
• Launched paid media campaigns across Europe, communicating results to key stakeholders.
• Developed creative assets for mobile and TV services using Adobe Creative Suite, as well as synergised with our creative agency to create video and image content.
• Managed content partners, running marketing campaigns across paid and organic media.
Product Marketing Digital Marketing Marketing Analytics Content marketing