Luca Tagliaferro

Consulting medium and large businesses in every area of SEO to drive more traffic and bottom-line revenue.

Partof the senior marketing team, with management responsibility for all organic and paid digital activities – including SEO, PPC, Conversion Rate Optimisation, Web Analytics and web development partner management – providing advice to the management team, ensuring they invest the marketing budget into digital projects that can achieve maximum ROI and cost-benefit.

Ensuringthat the company's SEO capability is best in class in order to help keywords achieve the highest positions on search engines, maximum conversion rates and profit. Champion 'innovation' across the digital team – both by promoting the development of new, untapped opportunities and by hiring a skilled, best in class network of trusted partners and contractors. Assume direct responsibility for organic customers acquisition, by the creation of end-to-end customer management, from top of the funnel acquisition to end of the funnel conversions, within budget and deadlines. Work with the Digital PR, conversion rates, web development and sales partners to provide advice, ideas and recommendations to support new acquisition targets in line with the company's revenue goals, ensuring that web development, conversion rates optimisation and SEO are fully integrated to deliver the maximum benefit for the organisation in terms of visibility, conversions and web usability. Drive continuous improvement and digital innovation by constantly reviewing and evaluating tools and strategies to help the company maximise emerging technologies.