- Get The LabelLead UX/UI DesignerE-COMMERCEAugust 2021 - February 2022 (6 months)London, England, United KingdomSuccessfully relaunched discount fashion house Get The Label, which saw an uptick of over 20% conversion rates within the first month, helping the company grow their total revenue to $27million last year.
- Brand42Digital Product DesignerDIGITAL & ITAugust 2015 - April 2023 (7 years and 8 months)London, England, United KingdomEnsured successful product launches and gained positive user feedback by leading the end- to-end design process for multiple complex digital products. Developed cohesive and aligned product vision by collaborating seamlessly with stakeholder, management, strategy, and development teams. Conveyed design rationale and secured support from senior leadership by delivering compelling design concepts and results to stakeholders and executive teams. Enabled consistent and high-quality design execution across projects by establishing and maintaining efficient design systems and style guides. Improved product experiences by incorporating user research and test findings into design decisions.• Engaged and collaborated with a diverse range of clients, spanning FinTech, Education, eCommerce, and large corporate organisations by providing exceptional services.• Drove a 20% increase in an eCommerce client's website conversion rate within the first month of site relaunch.• Contributed to growing client's revenue to $27M in the year following site relaunch.• Attained 168% investment rate for client's product after re-branding and re-designingthe website.• Spearheaded 21% increase in sign-ups for a client's product after the website relaunch.• Played a key role in expansion of client's total employees from 50 to 350+ within the first year of site relaunch.• Enabled client to more than double their investments to 49 companies since the site launch.• Achieved professional growth, progressing from Junior Intern to Senior Digital Product Designer over time.
- BA (Hons) Design for IndustryNorthumbria University2015