Skill set (14)
Industry fields of expertise
Lorena in a few words
Lorena is a medical value communication specialist with 20 years of experience in medical writing and editorial support, covering a wide range of pharmaceutical products, medical devices, diagnostics and therapy areas
• She is a specialist in medical communications and education, and market access/HEOR, working with agencies, pharmaceutical/medical device companies and healthcare organisations
• Her specialities include:
o Manuscripts for publication in medical journals. Examples of journals include
Breast Cancer; Blood; Leukemia & Lymphoma; Journal of Hematology & Oncology; Current Medical Research and Opinion; International Journal of Urology; Diabetes, Obesity and Metabolism; Journal of Managed Care and Specialty Pharmacy; Developmental Medicine & Child Neurology
o Conference (e.g., ISPOR, EHA, ESMO) abstracts and posters, slide decks, advisory board meeting reports, symposium reviews, SLRs
o Clinical summaries, clinical study reports, product monographs
o Congress slide presentations
o Educational modules, masterclasses, train-the-trainers, scientific platforms, webinars, workshops, facilitator guides, CMEs, digital learning
o HEOR manuscripts, abstracts, posters
o Global value dossiers (GVDs), AMCP dossiers, value messages, value stories and propositions, core value slide decks, objection handlers
o HTAs and HST appraisals (NICE) and TDP and ILAP (MHRA)
• In addition to creating new content, Lorena advises on content development, and performs senior and critical review, quality control and mentoring tasks
• Lorena also works on:
o Content strategy and message-oriented medical copy to effectively communicate product value and promote customer/patient/HCP engagement
o Identification of clinical, real-world, economic (BIM/CE) and PRO evidence supportive of product value
o Evidence gap analyses and treatment, payer, competitor landscape analyses
Experience
- Open Health HEORHEOR writer/consultant (manuscripts, abstracts, posters)PHARMACEUTICALS INDUSTRYApril 2023 - Today (1 year and 11 months)
- MAP Patient Access LimitedMarket Access/HEOR ConsultantPHARMACEUTICALS INDUSTRYDecember 2022 - August 2023 (8 months)
- PAREXELIndependent Consultant ⎮ Market Access/HEORSeptember 2022 - December 2022 (3 months)
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