Description

Hola! Mi nombre es Lorena y vivo en Madrid. Soy especialista en marketing digital con más de cinco años de experiencia. Las áreas en las que más he trabajado han sido creación de contenido para redes sociales, estrategias de comunicación para lanzamientos de campañas y organización de eventos. También tengo experiencia en producción audiovisual tanto en rodajes de publicidad como en televisión (he trabajado como runner de producción para cuarto milenio y horizonte de Iker Jiménez).

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

NEXT.io
Content & Stategy Podcast Producer
TELECOMMUNICATIONS
October 2023 - Today (2 years and 8 months)
Remote, OR, USA
Spearheaded the weekly launch of a branded podcast series, establishing it as a core media product
Drove YouTube impressions past 55K/month, achieving record views in Q1 2025; subscriber base grew to 1.6K+

Grew Spotify podcast audience with +26 new followers, surpassing 170K all-time plays and reversing a 2024 dip
Boosted LinkedIn engagement to 40K+ impressions and 20K+ views through high performing carousels and strong CTAs

Collaborated with design and content teams to deliver all marketing materials across YouTube, LinkedIn, and Spotify

Managed a €160K project budget to support podcast production, promotion, and costs
Eeetwell
Social Media & Community Manager
May 2022 - September 2023 (1 year and 4 months)
Malta
Developed and implemented monthly social media strategies, growing engagement over 6 months

Led influencer campaigns with 20+ creators, generating over +100K impressions

Managed paid social budgets (€5K/month) and optimized CPM and CTR for promotions
Coordinated monthly branded photoshoots, including influencers, props, and production
The MACC
Creative Team Internship
October 2019 - January 2021 (1 year and 3 months)
Malta
Contributed editorial content for Times of Malta's Arts & Entertainment section. Supported event promotion and social media strategy for cultural programming.