About Leyla
Creative strategist and brand designer specialized in fashion, wellness, lifestyle, and startup brands. I help businesses build visually strong and strategically aligned brand identities across social media, content, and digital platforms.
My work combines branding, content strategy, visual storytelling, and social media management to create cohesive and culturally relevant brand experiences. I have experience working with startups and creative studios on Instagram and TikTok content, brand positioning, SEO content, UX improvements, and digital campaigns.Creative strategist and brand designer specialized in fashion, wellness, lifestyle, and startup brands. I help businesses build visually strong and strategically aligned brand identities across social media, content, and digital platforms.
My work combines branding, content strategy, visual storytelling, and social media management to create cohesive and culturally relevant brand experiences. I have experience working with startups and creative studios on Instagram and TikTok content, brand positioning, SEO content, UX improvements, and digital campaigns.
Services include:
• Brand identity & visual direction
• Social media strategy & content creation
• Instagram & TikTok management
• Framer websites & landing pages
• Creative campaigns & storytelling
• Content design for fashion, wellness, and luxury brands
Spanish
Native or bilingual
English
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- Paralelo EstudioMarketing & Design InternSOCIAL NETWORKSMay 2024 - November 2024 (6 months)Madrid, Spain• ● Strengthened brand consistency across physical and digital touchpoints by designing on-site signage and branded assets for multi-channel use, improving visual cohesion across customer-facing environments.• ● Developed SEO-driven blog content to improve visibility and refine audience targeting, aligned with user search intent and overall content strategy.• ● Increased social media engagement by managing content calendars and executing Instagram and TikTok content aligned with brand positioning and tone, ensuring consistency across platforms.• ● Enhanced website usability and brand alignment by executing UX improvements, improving navigation clarity, and content structure.
- IE ChallengeProject ManagerCIVIC AND SOCIAL ORGANIZATIONSSeptember 2023 - December 2023 (3 months)Madrid, Spain• ● Led a cross-functional team of 7 to deliver a go-to-market strategy within a 12-week consulting project, defining positioning and strategic direction for a social impact platform.• ● Coordinated internal teams and external stakeholders, improving execution efficiency and ensuring alignment across deliverables.• ● Drove platform visibility and early-stage growth by executing a multichannel content strategy across social media and partnerships aligned with platform positioning.
- OMD DominicanaDigital Marketing InternSOCIAL NETWORKSJune 2022 - August 2022 (2 months)Santo Domingo, Dominican Republic• ● Supported digital advertising campaigns across entertainment clients by analyzing consumer behavior and campaign performance across Google Ads and social platforms to inform optimization and content direction.• ● Managed Google Ads search campaigns, optimizing keyword targeting and performance tracking to improve campaign efficiency.• ● Executed social media content and influencer outreach, supporting brand visibility and delivering structured performance reports to improve campaign decision-making.
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Education
- Bachelor in CommunicationIE UNIVERSITY2025Bachelor in Communication
- International Baccalaureate (IB)SAINT GEORGE SCHOOL2021International Baccalaureate (IB)