Skill set (16)
Leonard in a few words
I'm a multidisciplinary graphic designer with 10+ years of hands-on experience working for a variety of industries ranging from the medical research industry to fashion magazines, online retail, the travel industry, and marketing firms. These experiences have provided a solid foundation and a creative aptitude that enables me to adapt to a wide variety of design challenges within various industries. I am looking forward to the opportunity of contributing my skills to a diverse creative team working on a variety of projects ranging from developing brands to app development and cutting-edge web designs! But most of all, I'm looking for a job or project(s) where I can make a meaningful contribution and have a positive impact.
Experience
- www.possodesign.comCreative DesignerJanuary 2019 - Today (6 years and 3 months)Berlin, Germany• Expertise in managing all aspects of the design process, from conceptualization to final delivery utilizing an agile methodology to strategically plan and manage marketing campaigns and branding initiatives, resulting in increased brand recognition and engagement.• Razor-sharp attention to detail and technical expertise in producing high quality graphics that adhere to industry standards across various output formats, leveraging a deep understanding of each process.• Proficient in creating engaging brand-specific content for various online retailers' social media marketing components resulting in a continuous increase in quarterly sales.
- Thema Recordings & Chronicle RecordsGraphic Designer / Curator / Production ManagementJanuary 2006 - January 2021 (15 years)• Successfully directed all aspects of a business from curation, brand development, product production, to online marketing, to a specific target group resulting in a yearly increase in online sales by 25% and a 20% increase in social media followers.• Established and maintained strong international relations with artists and various record distribution centers, successfully launching 5+ international tours and collaborations with artists from over 10 countries.• Leveraged knowledge of industry standards to ensure all files are optimized for optimal usage.
- BeatportGraphic DesignerJanuary 2018 - March 2019 (1 year and 2 months)Berlin, Germany• Developed engaging on-brand designs for marketing and promotional advertisements, resulting in a yearly increase in sales revenue by 10-15% and an increase in customer base.• Drove the development of new web pages from interface design to hand-off to developers, resulting in a 20% increase in new customer sign-ups.• Managed updates of the company website with newly designed weekly content, resulting in a 10% increase in website engagement and a 5% increase in customer retention.• Created external partnership pitch decks and updated internal company initiative presentations, resulting in the acquisition of two new partnerships.• Mentored junior designers for day-to-day tasks of various ongoing projects to ensure optimal operational workflow.
Recommendations
Education
- Bachelor of ArtsThe Cooper Union for the Advancement of Science and Art2000Bachelor of Arts (B.A.), Graphic Design
- Graphic Design and PhotographyGerrit Rietveld Academie, Amsterdam1999Graphic Design and Photography
- Foundation, Graphic DesignParsons School of Design - The New School1995Foundation degree, Graphic Design
Certifications