Lauren Loucaides

I began freelancing as a Graphic Designer in May 2021 and now have a broad range of clientele. With my knowledge and experience I am able to adapt to any brand's style. Highly confident in design for graphics, both digital and print, art-working, strong retouching skills, basic animation and excellent presentation design.

I have vast knowledge and experience of graphic design, with twelve years in the industry. I am a well rounded designer, who can easily adapt to working with multiple brands and designers. I have a lot of passion for creativity and design, love for typography, layout and illustration. I feel I would be a great asset and fit within any creative team.

I am highly proficient in a range of software packages, including Microsoft Word, Excel, Powerpoint, Sketch, Klaviyo, Ometria and Adobe Creative Suite: Illustrator, Photoshop, InDesign, Adobe XD and Acrobat. Basic knowledge of Adobe After Affects and Premiere Pro. Very self efficient with adapting to any new programmes. I demonstrate a professional attitude in both manner and dress and enjoy new challenges within the design industry. I am outgoing and creative, enjoy designing and making handmade greeting cards, experimenting with print finishes, going to exhibitions and illustrating.

Duties Include:

Digital Design - Social Media: Responsibility for the interactive creative visuals across instagram. This included, creative ideas, thinking and skills in After Affects and Premiere Pro. Time management, organisation and working with the wider team on new product launches.

Photoshoots - Creative: Supporting the small in-house team and external photography team to help construct a set for Creative shoots. This task includes styling design and styling knowledge. Layout awareness and a creative vision.

Adverts: Full responsibility for creating/designing magazine adverts and uploading final artwork to magazine’s ready for print. This task includes strict time management to make sure no publications are missed and working to tight deadlines when last minute opportunities arise. Understanding and knowledge of how artwork needs to be saved for a variety of different paper and magazine finishes. Publications included: The World of Interiors, Harpers Bazaar, House & Garden, Elle Decoration, Country Living and many more.

Branding: Support for all visual needs, branded artwork, presentation designs, Look books and imagery. Press collateral for new collection launches.

Digital Marketing: Design and build of all Digital Marketing Emails. These are sent out numerous times a week and follow a marketing plan which matches social and a task I have a large involvment in creating. Working closely with both the social and marketing team.

Duties Include:

Photoshoots - Ecommerce: Responsibility for the creative visuals across the collection product pages on the website. This includes, preperation and organisation for all Ecommerce photoshoots; from the lighting to communication and direction with both model and photographer, across a two day studio shoot. Managing time efficently to ensure all styles are shot in time and correctly. Oversee dress and styling with the model and maintaining the correct level of shooting per style. Responsible for the imagery ‘edit’ post the shoot, sending over to the retoucher with instructions and overseeing the resizing and uploading to the website.

Photoshoots - Wholesale: All creative visuals are managed by myslef, with a small team. The Wholesale team use the creatives for selling purposes. Similarly to the Ecommerce shoots, this includes the preparation and organisation for the shoot, communication and direction with both model and photographer. Time management and shoot efficiency. The shoot is then edited by myself with approval from the CEO. Retouching across all imagery and finally put together in a designed look book for the Wholesale team to use for selling.

Photoshoots - Creative: Working closely with the design team to help construct a set and theme for the Creative shoots. This task includes a moodboard of inspirational imagery, full support on the shoot with collection managemnet, shoot set up and dress and styling

of the model.

PR and Marketing: Support for all visual needs, branded artwork to dress the space, Look books and imagery. Press collateral for new collection launches and press dinners. Close involvment with the PR team.

Website and Ecommerce: Ownership for updating the website imagery for new collection launches. Overseeing the resizing and uploading of all assets. Working closely with the Ecommerce team to ensure all assets are received on time.

Digital Marketing: Overseeing the design and build of all Digital Marketing Emails. These are sent out twice a week. Responisble for sale campaigns, across the website, marketing emails and social media, Instagtram, Facebook, Twiter.

Special Projects: Working closely with the CEO on special projects, including an office neon sign of the company’s brand values. Artwork created from concept stage through to completion. liaising with the neon sign company closely, organising deadlines and delivery.