About Laura
My name’s Laura, Dutch and living in Barcelona for over 7 years.
I'm a Strategic ESG and Senior Partnerships leader with 12+ years of international
experience at the intersection of travel, tech, and cross-sector collaboration.
What I do
I help organisations embed sustainability and ESG principles into their core strategies, ensuring compliance while unlocking growth opportunities. My focus is on designing viable, tailored solutions that align with each organisation’s reality; strengthening reputation, building stakeholder trust, and delivering impact for business and society.
What I bring
I bring 12+ years leading international projects across corporate, startup, and non-profit ecosystems, with deep expertise in ESG strategy & partnerships; having initiated and built out company wide programs autonomously, working hand in hand with senior leadership teams.
Tangible examples:
> I built disruptive programs from scratch (eg. scaling the Global Experiences Ambassador Program at Airbnb and setting the ESG strategy for 100+ hotels at Numastays.com)
> I set up long term commercial partnerships (eg. International Olympic Committee collaboration at Airbnb).
What my superpowers are
> I bring out the best energy in others (so I’ve been told)
> I love getting my hands dirty, while also putting on a strategic hat
> I bring structure & purpose, by working cross-functionally and connecting the dots
What drives me
A deep belief that people and partnerships drive transformation. I thrive on building bridges between business, government, and civil society to accelerate systemic change.
My mission is to make sustainability tangible and actionable, ensuring that every initiative creates impact at all levels, from boardroom to community.
I am looking to drive impact around People/Planet oriented projects and move the needle where it matters in the industries of Climate, Tourism & Tech.
Dutch
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Barcelona (up to 50km)
Experience
- AirbnbGlobal Experiences Lead Ambassador ProgramTRAVEL AND TOURISMDecember 2018 - September 2020 (1 year and 9 months)Barcelona, SpainAt Airbnb Experiences, I designed and scaled the Global Ambassador Program to more than 3,000 partners worldwide, achieving a 90% retention rate. This remains one of my proudest projects; blending engagement, onboarding, and community-building at scale. In this role, I learned how to balance the strategic with the operational: building structures for growth, while ensuring people feel engaged and empowered.
- VolunteeringFemale Solo TravelerTRAVEL AND TOURISMMarch 2025 - June 2025 (3 months)South AmericaThree months of travel through Brazil, Argentinia & Patagonia, including volunteering work focused on sustainability, community development & entrepreneurship Exploring & contributing to local cultures, through immersive experiences Documenting nature & people through photography
- NUMA GroupHead of ESGSeptember 2023 - March 2025 (1 year and 6 months)Barcelona, SpainDefined and executed ESG strategy across 100+ locations; reduced carbon footprint by 4.5% Built strong engagement across the company, including Real Estate, Senior Leadership Team & employees Aligned reporting to CSRD standards; designed and launched partner-facing sustainability activations Supported internal product development with stakeholder data and operational insight
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Education
- CSRD StrategyLFCA2025CSRD Strategy
- Master ofTourism Destination ManagementBreda University ofApplied Sciences2010Master ofTourism Destination Management