- Dana Wellness MarketingFounder & Wellness Marketing SpecialistHEALTH & WELLNESSJanuary 2024 - Today (1 year and 4 months)I partner with conscious, purpose-led brands in the wellness space to bring their vision to life through strategic marketing, meaningful storytelling, and content that fosters genuine connection—both online and off.As Co-Founder of Dāna Wellness Marketing, I’ve had the privilege of supporting a wide range of conscious brands— from retreats and coaches to wellness tech, mindfulness apps, holistic practitioners, and natural supplement companies—guiding them from brand clarity to long-term, aligned growth.Most of my work centres around three key areas:✅ Strategic Marketing & Growth - I support clients with thoughtful growth strategies that blend intuition and data—from lead generation funnels, paid ad campaigns and email marketing to launch planning, partnerships, and overall marketing direction. Whether you're building momentum pre-launch or scaling sustainably, we build a path that's tailored and strategic.✅ Branding & Visual Identity - From foundational brand strategy to visual identity, I help create brands that are both impactful and aligned—bringing clarity, consistency, and intention to every element. This includes logo design, brand guidelines, tone of voice, and creative direction across all touchpoints.✅ Social Media & Content Creation: I create story-led content and social strategies that not only engage, but genuinely connect with your audience. This includes content calendars, email marketing, organic campaigns, short-form video, and UGC-style assets—designed to nurture community and drive aligned conversions.If you’re looking to grow in a way that feels clear, authentic, and deeply aligned—I’d love to connect!
- FSB TechnologyMarketing ExecutiveTECHApril 2022 - December 2022 (8 months)My position as a Marketing Executive played a vital role in the overall marketing team by fulfilling a number of daily tasks for FSB partners centered around their their products, website, mobile apps and social media. I was responsible for creating, managing & supporting marketing campaigns (acquisition and retention), delivering active customer and revenue goals by understanding the base, customer motivation, needs and insights.
- EntainMarketing & Content ExecutiveSPORTSFebruary 2023 - October 2023 (8 months)In this role, I was responsible for managing a diverse range of marketing activities aimed at driving both acquisition and retention. My key responsibilities included the creation and execution of targeted marketing campaigns that effectively engaged our audience. I handled daily partner requests through the content management system (CMS), ensuring timely and accurate delivery of content. Additionally, I managed various digital marketing channels, including social media, and was instrumental in creating and executing email campaigns using CRM tools. To enhance user experience (UX), I focused on effective display management, ensuring that our digital interfaces were user-friendly and engaging. I also analysed performance data to optimise campaigns and drive engagement, alongside implementing search engine optimization (SEO) strategies to improve our online visibility. This role allowed me to blend creativity with analytical thinking, contributing significantly to the overall success of our marketing initiatives at Entain.
- BA Hons Business Management & MarketingUniversity of Strathclyde2021Graduated with a degree in Business Management and Marketing from the University of Strathclyde, where I developed a strong foundation in strategic thinking, consumer behavior, and brand development. Throughout my studies, I also explored a range of complementary modules including Business Analysis, Economics, and Finance, which broadened my understanding of how businesses operate on both a micro and macro level. This well-rounded academic background has equipped me with analytical, creative, and commercial skills that I continue to apply in real-world business settings.